Emmi Nail
emmi-nail.deEmmi Nail receives an EcomScout Rating of A (53/100), ranking #32,836 out of 1,116,422 Shopify stores we track. This Nail Care Beauty & Personal Care store attracts 502.0K visits per year with estimated revenue of $7.9K - $15.4K/mo. It offers 1.9K products at an average price of €5.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 50%, organic 20%, direct 7%, social 4%.
Product pricing: Average price of €5 (range: €1 – €14) — ≈ $5.05 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $42/mo in paid search ($504/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.7/5 based on 255 reviews. Excellent reputation — customers rate this store highly.
Top markets: DE (80%), US (9%), AT (6%).
Best-selling product: Samuel Gärtner by emmi NAIL Anyway 12ml (€9.90). Other top sellers include Emmi-Nail Zelletten fusselfrei 500St. mit Profi Abreißbox, Shellac UV Polish Base-/Top Coat 14ml, Cleaner 500ml.
Nail Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nail Care market generates $2M/month across 848 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Nail Care stores earn $29K+/month
- •This store outperforms 94% of Nail Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Nail Care
Best Selling Products
#1Samuel Gärtner by emmi NAIL Anyway 12ml
€9.90≈ $11
#2Emmi-Nail Zelletten fusselfrei 500St. mit Profi Abreißbox
€3.95≈ $4.31
#3Shellac UV Polish Base-/Top Coat 14ml
€6.45≈ $7.03
#4Cleaner 500ml
€13.90≈ $15
#5Schleifblock / Buffer "weiß"
€0.89≈ $0.97
#6Emmi-Nail Primer-Flasche ohne Säure 5ml
€4.90≈ $5.34
#7Emmi-Nail Primer-Flasche ohne Säure 12ml
€9.90≈ $11
#8Tipkleber 8ml ohne HQ
€1.80≈ $1.96
#9Cleaner 100ml
€4.90≈ $5.34
#10Ergonomicfeile white curved signature 100/180
€0.90≈ $0.98
≈ $5.05 USD
Range: €1 - €14
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$42
Google Ads estimate
Yearly Ad Budget
$504
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| emily nail salonEasy | 28 | $1.57 | - |
| vina nailEasy | 12 | - | - |
Trustpilot Rating
255 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Emmi Nail
Is Emmi Nail a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Emmi Nail is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Emmi Nail safe to buy from? Is it a scam?
Emmi Nail has a Trustpilot rating of 4.7/5 based on 255 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).
What is Emmi Nail's EcomScout rating and what does it mean?
Emmi Nail has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Emmi Nail generate?
Emmi Nail receives approximately 502.0K visits per year with estimated monthly revenue of $7.9K - $15.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Emmi Nail use?
We detected 10 Shopify apps on Emmi Nail, including Pre-Order, Klaviyo: Email Marketing & SMS, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nail Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Emmi Nail. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nail Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.