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enfamil.ca

enfamil.ca
70/100
EcomScout

enfamil.ca receives an EcomScout Rating of S (70/100), ranking #2,760 out of 1,093,032 Shopify stores we track. This Baby Products Baby & Kids store attracts 1.2M visits per year with estimated revenue of $214.6K - $500.8K/mo. It offers 29 products at an average price of CA$180.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$214.6K - $500.8K/mo
Est. Traffic/mo
103.2K
Products
29
Top Market
CA (77%)
Top Channel
organic (48%)
Trustpilot
2.9/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 48%, paid 23%, direct 10%, social 3%.

Product pricing: Average price of CA$180 (range: CA$72 – CA$354) — ≈ $134 USD. Positioned in the premium segment.

Ad spend: Estimated $62/mo in paid search ($744/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.9/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: CA (77%), US (12%), FR (3%).

Best-selling product: Enfamil Standard-Flow Soft Nipples (CA$71.88). Other top sellers include Enfamil A+ EnfaCare Infant Formula, Powder, 363g, Enfamil A+ NeuroPro Infant Formula, Powder Tub, Nutramigen A+ Hypoallergenic Infant Formula, Powder, 561g.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$18.0M/mo
Total Stores
10,752
Avg Revenue
$2K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

41%
38%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products market generates $18M/month across 10,752 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Baby Products stores earn $26K+/month
  • This store outperforms 94% of Baby Products competitors
  • Low average order value ($0) — consider bundling or upsells
  • 371 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.4%
Pages/Visit
2.9
Avg. Time on Site
2m 3s
Avg. Product Price
CA$180

≈ $134 USD

Range: CA$72 - CA$354

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance75/100
Marketing Efficiency50/100
Trustpilot45/100

Traffic Sources

organic48.2%
paid23.4%
direct9.9%
social3.4%
referral1.2%

Marketing & Ad Spend

Monthly Ad Spend

$62

Google Ads estimate

Yearly Ad Budget

$744

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
enfamil concentrateEasy290--
gerber good start coupons by mail230--
how much formula should newborn eat150$3.74-
foods to promote lactation100--
breast milk test strips cvs90--

Trustpilot Rating

2.9

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
76.7%
🇺🇸United States
11.5%
🇫🇷France
3.1%
🇮🇳India
2.3%
🇬🇧United Kingdom
2.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

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Frequently Asked Questions About enfamil.ca

Is enfamil.ca a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, enfamil.ca is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is enfamil.ca safe to buy from? Is it a scam?

enfamil.ca has a Trustpilot rating of 2.9/5 based on 2 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).

What is enfamil.ca's EcomScout rating and what does it mean?

enfamil.ca has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does enfamil.ca generate?

enfamil.ca receives approximately 1.2M visits per year with estimated monthly revenue of $214.6K - $500.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does enfamil.ca use?

We detected 4 Shopify apps on enfamil.ca, including Shop, Back in Stock, GemPages Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against enfamil.ca. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

enfamil.ca Shopify store analysis • Baby ProductsBaby & Kids • Unlikely Dropshipper • Rating: S

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