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The English Cheesecake Company homepage screenshot

The English Cheesecake Company

englishcheesecake.com
45/100
EcomScout

The English Cheesecake Company receives an EcomScout Rating of B+ (45/100), ranking #35,697 out of 611,320 Shopify stores we track. This Desserts Food & Beverage store attracts 73.6K visits per year with estimated revenue of $7.6K - $15.2K/mo. It offers 24 products at an average price of £31.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.6K - $15.2K/mo
Est. Traffic/mo
6.1K
Products
24
Top Market
GB (100%)
Top Channel
direct (23%)
Trustpilot
3.2/5 (43)

Store Intelligence Summary

Traffic breakdown: direct 23%, referral 14%.

Product pricing: Average price of £31 (range: £4 – £45) — ≈ $39 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.2/5 based on 43 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (100%).

Best-selling product: Strawberries & Cream Cheesecake (£41). Other top sellers include The Original Biscoff Cheesecake, Honeycomb Golden Nugget Cheesecake, Zesty Lemon & Mascarpone Cheesecake.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Desserts Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$318K/mo
Total Stores
110
Avg Revenue
$3K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

35%
41%
22%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Desserts market generates $0M/month across 110 stores
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Desserts stores earn $21K+/month
  • This store outperforms 86% of Desserts competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
56.4%
Pages/Visit
2.4
Avg. Time on Site
2m 51s
Avg. Product Price
£31

≈ $39 USD

Range: £4 - £45

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot50/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

direct22.9%
referral13.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
birthday cakes by post uk64--
cake delivery cambridge uk25--

Trustpilot Rating

3.2

43 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

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Frequently Asked Questions About The English Cheesecake Company

Is The English Cheesecake Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The English Cheesecake Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The English Cheesecake Company safe to buy from? Is it a scam?

The English Cheesecake Company has a Trustpilot rating of 3.2/5 based on 43 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (45/100).

What is The English Cheesecake Company's EcomScout rating and what does it mean?

The English Cheesecake Company has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The English Cheesecake Company generate?

The English Cheesecake Company receives approximately 73.6K visits per year with estimated monthly revenue of $7.6K - $15.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The English Cheesecake Company use?

We detected 2 Shopify apps on The English Cheesecake Company, including Mailchimp, Bold Subscriptions.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Desserts store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The English Cheesecake Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Desserts store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The English Cheesecake Company Shopify store analysis • DessertsFood & Beverage • Unlikely Dropshipper • Rating: B+

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