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The Equal Food Co.

equalfood.co
46/100
EcomScout

The Equal Food Co. receives an EcomScout Rating of B+ (46/100), ranking #43,383 out of 897,631 Shopify stores we track. This Fruits & Vegetables Food & Beverage store attracts 42.3K visits per year with estimated revenue of $2.3K - $4.7K/mo. It offers 16 products at an average price of €24.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.3K - $4.7K/mo
Est. Traffic/mo
3.5K
Products
16
Top Market
PT (97%)
Top Channel
N/A
Trustpilot
3.9/5 (603)

Store Intelligence Summary

Product pricing: Average price of €24 (range: €14 – €53) — ≈ $27 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.9/5 based on 603 reviews. Good standing with customers.

Top markets: PT (97%), BR (3%).

Best-selling product: Cabaz Clássico (€27.78). Other top sellers include Cabaz Essencial, Cabaz Essencial+, Cabaz do Pomar.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fruits & Vegetables Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$49K/mo
Total Stores
10
Avg Revenue
$5K/mo
Top 10% Threshold
$48K/mo

Competition Breakdown

70%
20%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fruits & Vegetables market generates $0M/month across 10 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fruits & Vegetables stores earn $48K+/month
  • This store outperforms 90% of Fruits & Vegetables competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
50.2%
Pages/Visit
4.2
Avg. Time on Site
1m 15s
Avg. Product Price
€24

≈ $27 USD

Range: €14 - €53

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance24/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.9

603 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇵🇹Portugal
97.3%
🇧🇷Brazil
2.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About The Equal Food Co.

Is The Equal Food Co. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Equal Food Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Equal Food Co. safe to buy from? Is it a scam?

The Equal Food Co. has a Trustpilot rating of 3.9/5 based on 603 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (46/100).

What is The Equal Food Co.'s EcomScout rating and what does it mean?

The Equal Food Co. has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The Equal Food Co. generate?

The Equal Food Co. receives approximately 42.3K visits per year with estimated monthly revenue of $2.3K - $4.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Equal Food Co. use?

We detected 3 Shopify apps on The Equal Food Co., including Mailchimp, Klaviyo: Email Marketing & SMS, ReCharge Subscriptions.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fruits & Vegetables store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Equal Food Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fruits & Vegetables store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Equal Food Co. Shopify store analysis • Fruits & VegetablesFood & Beverage • Unlikely Dropshipper • Rating: B+

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