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equator.ca

equator.ca
50/100
EcomScout

equator.ca receives an EcomScout Rating of B+ (50/100), ranking #45,705 out of 1,126,445 Shopify stores we track. This Coffee Food & Beverage store attracts 520.2K visits per year with estimated revenue of $19.9K - $39.7K/mo. It offers 287 products at an average price of CA$26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$19.9K - $39.7K/mo
Est. Traffic/mo
43.4K
Products
287
Top Market
CA (92%)
Top Channel
organic (69%)
Est. Ad Spend/mo
$492

Store Intelligence Summary

Traffic breakdown: organic 69%, paid 12%, direct 9%, referral 3%.

Product pricing: Average price of CA$26 (range: CA$19 – CA$80) — ≈ $20 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $492/mo in paid search ($5.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: CA (92%), IN (8%).

Best-selling product: Freakin' Good Coffee (CA$22). Other top sellers include North Star Espresso, Sweet Justice, Outlier.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Coffee Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.7M/mo
Total Stores
3,640
Avg Revenue
$2K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

40%
43%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Coffee market generates $6M/month across 3,640 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Coffee stores earn $18K+/month
  • This store outperforms 91% of Coffee competitors
  • Low average order value ($0) — consider bundling or upsells
  • 90 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.6%
Pages/Visit
2.3
Avg. Time on Site
1m 30s
Avg. Product Price
CA$26

≈ $20 USD

Range: CA$19 - CA$80

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance49/100
Marketing Efficiency22/100

Traffic Sources

organic68.5%
paid12.0%
direct9.4%
referral2.5%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$492

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
equator coffeeEasy4K$0.47$21
coffee roastery near me440--
decaffeinated coffee beansEasy180$1.52$215
coffee beans arabicaEasy70$5.87$12
fresh ground coffee onlineEasy55--

Top Countries

🇨🇦Canada
92.4%
🇮🇳India
7.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Chock Full o' Nuts New York Roast Ground Coffee – Premium Beans in Recyclable Steel Can – Rich Flavor & Aroma, Dark Roast – Perfect for Drip, Pour-Over, Percolator – 30.5 Oz Can

Chock Full o' Nuts New York Roast Ground Coffee – Premium Beans in Recyclable Steel Can – Rich Flavor & Aroma, Dark Roast – Perfect for Drip, Pour-Over, Percolator – 30.5 Oz Can

78
$11.25+86%
Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced

Dunkin’ Original Blend Medium Roast Ground Coffee, 30 Oz. Canister | Made with Arabica beans, rich & smooth flavor, stay-fresh coffee canister, easy-drinking medium roast, great hot or iced

70
$22.96+30%
Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister

Maxwell House Ground Coffee, Original Roast, 27.5 oz Canister

62
$15.89-6%
Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag

Lavazza Espresso Whole Bean Coffee, Medium Roast, 100% Arabica, 2.2 lb Bag

62
$14.99-8%
Explore all trending products

Frequently Asked Questions About equator.ca

Is equator.ca a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, equator.ca is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is equator.ca safe to buy from? Is it a scam?

We don't have Trustpilot review data for equator.ca. However, our EcomScout rating is B+ (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is equator.ca's EcomScout rating and what does it mean?

equator.ca has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does equator.ca generate?

equator.ca receives approximately 520.2K visits per year with estimated monthly revenue of $19.9K - $39.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does equator.ca use?

We detected 12 Shopify apps on equator.ca, including Shop, Octane AI: Advanced Quiz Maker, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Coffee store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against equator.ca. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Coffee store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

equator.ca Shopify store analysis • CoffeeFood & Beverage • Unlikely Dropshipper • Rating: B+

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