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Equestrian Stockholm homepage screenshot

Equestrian Stockholm

equestrianstockholm.com
65/100
EcomScout

Equestrian Stockholm receives an EcomScout Rating of S (65/100), ranking #2,733 out of 199,442 Shopify stores we track. This Pet Supplies Niche store attracts 718.3K visits per year with estimated revenue of $84.8K - $188.5K/mo. It offers 500 products at an average price of $97.

Store descriptionShop premium riding wear and horse equipment, saddle pads and horse boots from Equestrian Stockholm. Scandinavian design, exceptional fit and performance. Made for function, built to last ★ Trusted by 1,000,000+ riders ★ Rated 4.7+/5 ★ For riders who expect more

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$84.8K - $188.5K/mo
Est. Traffic/mo
59.9K
Products
500
Top Market
US (24%)
Top Channel
N/A
Trustpilot
4.6/5 (7,554)

Store Intelligence Summary

Product pricing: Average price of $97. Mid-range pricing strategy.

Ad spend: Estimated $7.8K/mo in paid search ($93.5K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 7,554 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (24%), NL (9%), ID (9%).

Best-selling product: Mesh Brushing Boots Everyday Black ($99.99). Other top sellers include Mesh Reflective Dog Harness & Leash Khaki Green, Dog Toy Bone Soft Blue, Dog Toy Bone Dusty Purple.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11.4M/mo
Total Stores
1,572
Avg Revenue
$7K/mo
Top 10% Threshold
$125K/mo

Competition Breakdown

18%
38%
25%
8%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $11M/month across 1,572 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $125K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 181 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.9%
Pages/Visit
4.2
Avg. Time on Site
1m 9s
Avg. Product Price
$97

Range: $0 - $400

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Revenue Performance63/100
Traffic Growth50/100
Marketing Efficiency46/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$93K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
equestrian41K$0.61$885
horse tack5K$0.81$3.7K
horse saddle5K$0.62$485
saddle padsEasy1K$0.90$2.4K
equestrian stockholmEasy1K--

Trustpilot Rating

4.6

7,554 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
23.5%
🇳🇱Netherlands
9.4%
🇮🇩Indonesia
9.3%
🇸🇪Sweden
8.7%
🇧🇪Belgium
7.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

equestrian stockholmequestrianequestrian stockholm wrapsstockholm equestrianes

Tech Stack & Apps

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Microsoft ClarityGoogle Analytics

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Loyalty

LoyaltyLion

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

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97
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Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

92
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Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

91
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Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

88
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Frequently Asked Questions About Equestrian Stockholm

Is Equestrian Stockholm a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Equestrian Stockholm is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Equestrian Stockholm safe to buy from? Is it a scam?

Equestrian Stockholm has a Trustpilot rating of 4.6/5 based on 7,554 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).

What is Equestrian Stockholm's EcomScout rating and what does it mean?

Equestrian Stockholm has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Equestrian Stockholm generate?

Equestrian Stockholm receives approximately 718.3K visits per year with estimated monthly revenue of $84.8K - $188.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Equestrian Stockholm use?

App detection data for Equestrian Stockholm is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Equestrian Stockholm. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Equestrian Stockholm Shopify store analysis • Pet SuppliesNiche • Unlikely Dropshipper • Rating: S

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