Equisafety
equisafety.comEquisafety receives an EcomScout Rating of A+ (57/100), ranking #26,060 out of 1,125,961 Shopify stores we track. This Apparel Fashion & Apparel store attracts 144.7K visits per year with estimated revenue of $19.3K - $41.8K/mo. It offers 518 products at an average price of £60.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 38%, paid 33%, direct 23%, referral 4%.
Product pricing: Average price of £60 (range: £10 – £499) — ≈ $76 USD. Mid-range pricing strategy.
Ad spend: Estimated $6/mo in paid search ($72/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 218 reviews. Good standing with customers.
Top markets: GB (60%), US (29%), AU (11%).
Best-selling product: Do Not Feed Horse sign (£9.99). Other top sellers include SLOW DOWN Horse sign, Smile You Are On Camera sign., Freejump Airbag Air Vest.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Do Not Feed Horse sign
£9.99≈ $13
#2SLOW DOWN Horse sign
£9.99≈ $13
#3Smile You Are On Camera sign.
£9.99≈ $13
#4Freejump Airbag Air Vest
£499≈ $634
#5EASIDRI COOLING COAT
£55≈ $70
#6Equisafety Hi vis waterproof dog jacket - POLITE
£9.99≈ $13
#7Equisafety POLITE Horse Waistcoat - Please Slow Down
£34.99≈ $44
#8Equisafety Horse Riding Hi Vis Yellow Waistcoat - PLEASE PASS WIDE & SLOWLY
£34.99≈ $44
#9Equisafety Multi Colour Hi Vis Vest - Pink/orange
£20≈ $25
#10Equisafety Hi Vis Waistcoat Pink- PLEASE PASS WIDE & SLOWLY
£34.99≈ $44
≈ $76 USD
Range: £10 - £499
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6
Google Ads estimate
Yearly Ad Budget
$72
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| horse riding safety vestEasy | 110 | - | - |
Trustpilot Rating
218 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Trustpilot
OmnisendSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About Equisafety
Is Equisafety a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Equisafety is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Equisafety safe to buy from? Is it a scam?
Equisafety has a Trustpilot rating of 4.2/5 based on 218 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).
What is Equisafety's EcomScout rating and what does it mean?
Equisafety has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Equisafety generate?
Equisafety receives approximately 144.7K visits per year with estimated monthly revenue of $19.3K - $41.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Equisafety use?
We detected 9 Shopify apps on Equisafety, including Shop, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Equisafety. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.