Back to Stores
erl.store homepage screenshot

erl.store

erl.store
57/100
EcomScout

erl.store receives an EcomScout Rating of A+ (57/100), ranking #26,084 out of 1,188,411 Shopify stores we track. This Clothing Fashion & Apparel store attracts 720.8K visits per year with estimated revenue of $304.6K - $659.9K/mo. It offers 66 products at an average price of $422.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$304.6K - $659.9K/mo
Est. Traffic/mo
60.1K
Products
66
Top Market
US (47%)
Top Channel
organic (57%)

Store Intelligence Summary

Traffic breakdown: organic 57%, direct 25%, social 8%, referral 5%.

Product pricing: Average price of $422 (range: $115 – $650). Positioned in the premium segment.

0

Top markets: US (47%), GB (7%), DE (7%).

Best-selling product: Erl sunscreen ($130). Other top sellers include natural vamp boot, venice heavyweight zip up hoodie, pirate black vamps.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$24.8M/mo
Total Stores
19,525
Avg Revenue
$1K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

46%
34%
13%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $25M/month across 19,525 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $26K+/month
  • This store outperforms 95% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 767 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
30.5%
Pages/Visit
3.7
Avg. Time on Site
41s
Avg. Product Price
$422

Range: $115 - $650

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Marketing Efficiency14/100

Traffic Sources

organic57.2%
direct24.9%
social8.1%
referral4.7%
paid0.0%

Top Countries

🇺🇸United States
47.5%
🇬🇧United Kingdom
7.0%
🇩🇪Germany
6.9%
🇰🇷South Korea
6.4%
🇨🇦Canada
5.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

Frequently Asked Questions About erl.store

Is erl.store a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, erl.store is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is erl.store safe to buy from? Is it a scam?

We don't have Trustpilot review data for erl.store. However, our EcomScout rating is A+ (57/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is erl.store's EcomScout rating and what does it mean?

erl.store has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does erl.store generate?

erl.store receives approximately 720.8K visits per year with estimated monthly revenue of $304.6K - $659.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does erl.store use?

We detected 5 Shopify apps on erl.store, including Shop, Klaviyo: Email Marketing & SMS, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against erl.store. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

erl.store Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: A+

Last updated: