Escentual
escentual.comEscentual receives an EcomScout Rating of S (74/100), ranking #357 out of 199,442 Shopify stores we track. This Halal Global store attracts 5.9M visits per year with estimated revenue of $658.2K - $1.5M/mo. It offers 2.5K+ products at an average price of $57.
Store descriptionEscentual.com is a premier UK beauty retailer offering over 11,000 beauty products across skincare, makeup, fragrance, and haircare from all your favourite beauty brands, ensuring quality, service, and satisfaction.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 63%, Direct 16%, Mail 5%, Referrals 5%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $57. Mid-range pricing strategy.
Ad spend: Estimated $852/mo in paid search ($10.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 3,471 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (63%), US (4%), IN (2%).
Best-selling product: Elemis Pro-Collagen Marine Cream SPF30 ($98.00). Other top sellers include Ultrasun Family SPF50+, Topicrem Hydra+ Lip Balm Duo, Lancome O Zenith Juicy Hair & Body Mist.
Halal Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Halal market generates $12M/month across 426 stores
- •30% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Halal stores earn $267K+/month
- •This store outperforms 89% of Halal competitors
- •Low average order value ($0) — consider bundling or upsells
- •127 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $0 - $445
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$852
Google Ads estimate
Yearly Ad Budget
$10K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| aveneEasy | 13K | $2.13 | $11.1K |
| clarins double serumEasy | 4K | $0.55 | $3 |
| beauty essentialsEasy | 220 | $0.62 | $14 |
| roger & gallet soapEasy | 165 | - | - |
| escentual body | 135 | - | - |
Trustpilot Rating
3,471 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Reviews
Payment
Shopify PaymentsEmail Marketing
Customer Support
Similar Stores
View all →Frequently Asked Questions About Escentual
Is Escentual a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Escentual is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Escentual safe to buy from? Is it a scam?
Escentual has a Trustpilot rating of 4.8/5 based on 3,471 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).
What is Escentual's EcomScout rating and what does it mean?
Escentual has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Escentual generate?
Escentual receives approximately 5.9M visits per year with estimated monthly revenue of $658.2K - $1.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Escentual use?
We detected 1 Shopify apps on Escentual, including Klaviyo Reviews. The store uses the "Escentual - June New Repo" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Halal store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Escentual. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Halal store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.