The Essential Oil Company
essentialoil.comThe Essential Oil Company receives an EcomScout Rating of B+ (47/100), ranking #42,249 out of 942,015 Shopify stores we track. This Aromatherapy Beauty & Personal Care store attracts 215.1K visits per year with estimated revenue of $6.8K - $13.1K/mo. It offers 271 products at an average price of $13.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 37%, direct 31%, paid 30%.
Product pricing: Average price of $13 (range: $7 – $60). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $51.1K/mo in paid search ($613.1K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
0Top markets: US (92%), IN (8%), CA (0%).
Best-selling product: Aspen Ceramic Passive Scent Diffuser ($19.99). Other top sellers include Etna Waterless Cordless Diffuser, Black Vent Clip Car Diffuser (2Pcs), Pure White Wall-Plug Diffuser.
Aromatherapy Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Aromatherapy market generates $0M/month across 187 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •85% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Aromatherapy stores earn $16K+/month
- •This store outperforms 93% of Aromatherapy competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Aromatherapy
Best Selling Products
Range: $7 - $60
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$51K
Google Ads estimate
Yearly Ad Budget
$613K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| doterraEasy | 124K | $0.32 | $25.8K |
| essential oils | 68K | $0.99 | $42.0K |
| oregano | 48K | $1.27 | $1.6K |
| coconut oil | 47K | $0.36 | $3.5K |
| frankincenseEasy | 34K | $0.55 | $1.4K |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About The Essential Oil Company
Is The Essential Oil Company a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, The Essential Oil Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is The Essential Oil Company safe to buy from? Is it a scam?
We don't have Trustpilot review data for The Essential Oil Company. However, our EcomScout rating is B+ (47/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is The Essential Oil Company's EcomScout rating and what does it mean?
The Essential Oil Company has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does The Essential Oil Company generate?
The Essential Oil Company receives approximately 215.1K visits per year with estimated monthly revenue of $6.8K - $13.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does The Essential Oil Company use?
We detected 4 Shopify apps on The Essential Oil Company, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Aromatherapy store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against The Essential Oil Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Aromatherapy store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.