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essentialphoto.co.uk

essentialphoto.co.uk
53/100
EcomScout

essentialphoto.co.uk receives an EcomScout Rating of A (53/100), ranking #14,723 out of 483,157 Shopify stores we track. This Photography Equipment Technology store attracts 1.0M visits per year with estimated revenue of $168.8K - $422.0K/mo. It offers 2.5K+ products at an average price of £90.

Store descriptionGet the professional quality photographs and videos you desire with EssentialPhoto & Video Solutions' huge range of lighting, video, and studio accessories. From hobbyists to professionals, choose from our wide selection of flash, continuous, and LED lighting solutions.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$168.8K - $422.0K/mo
Est. Traffic/mo
87.3K
Products
2.5K+
Top Market
GB (55%)
Top Channel
SearchOrganic (37%)
Est. Ad Spend/mo
$330

Store Intelligence Summary

Traffic breakdown: SearchOrganic 37%, SearchPaid 33%, Direct 10%, DisplayAds 5%.

Product pricing: Average price of £90 (range: £10 – £298) — ≈ $115 USD. Positioned in the premium segment.

Ad spend: Estimated $330/mo in paid search ($4.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: GB (55%), US (9%), DE (3%).

Best-selling product: Seamless Paper Background Rolls (1.35x10m) (£33.29). Other top sellers include X3 (Xnano) 2.4GHz Compact Touch Screen Wireless Flash Trigger, 2.8x3m Adjustable Telescopic Background Stand, AD200Pro II 200Ws Portable Battery Powered Pocket Flash.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Photography Equipment Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$475K/mo
Total Stores
31
Avg Revenue
$15K/mo
Top 10% Threshold
$243K/mo

Competition Breakdown

35%
32%
10%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Photography Equipment market generates $0M/month across 31 stores
  • 16% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Photography Equipment stores earn $243K+/month
  • This store outperforms 94% of Photography Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
43.7%
Pages/Visit
2.3
Avg. Time on Site
51s
Avg. Product Price
£90

≈ $115 USD

Range: £10 - £298

Rating Breakdown

Business Quality76/100
Revenue Performance75/100
Traffic Growth50/100
Marketing Efficiency36/100

Traffic Sources

SearchOrganic37.2%
SearchPaid33.2%
Direct9.9%
DisplayAds5.4%
GenAi3.5%
Referrals3.5%
Mail3.0%
SocialOrganic2.6%
SocialPaid1.7%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$330

Google Ads estimate

Yearly Ad Budget

$4K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
godoxEasy11K--
photography equipment1K$0.69$373
godox ad600Easy1K--
ad200 proEasy660--
godox tl60Easy480--

Top Countries

🇬🇧United Kingdom
55.3%
🇺🇸United States
8.7%
🇩🇪Germany
2.9%
🇳🇱Netherlands
2.2%
🇻🇳Vietnam
2.1%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

pixaproessentialphotoessential photogodox ad600 ac adaptersolidcom c1 pro hub double sided headset 5 person

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft ClarityHotjar

CDN

jsDelivrAWS CloudFront

Sales Channels

Shop

Reviews

Stamped.io Product ReviewsStamped.ioStamped.io

Countdown

Countdown Timer

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Frequently Asked Questions About essentialphoto.co.uk

Is essentialphoto.co.uk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, essentialphoto.co.uk is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.

Is essentialphoto.co.uk safe to buy from? Is it a scam?

We don't have Trustpilot review data for essentialphoto.co.uk. However, our EcomScout rating is A (53/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is essentialphoto.co.uk's EcomScout rating and what does it mean?

essentialphoto.co.uk has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does essentialphoto.co.uk generate?

essentialphoto.co.uk receives approximately 1.0M visits per year with estimated monthly revenue of $168.8K - $422.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does essentialphoto.co.uk use?

We detected 3 Shopify apps on essentialphoto.co.uk, including Embed Any Social Media w/ Link, EZ Sidebar Menu+Sidebar Filter, Klaviyo Reviews. The store uses the "Essential Photo (V1)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Photography Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against essentialphoto.co.uk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Photography Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

essentialphoto.co.uk Shopify store analysis • Photography EquipmentTechnology • Likely Dropshipper • Rating: A

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