Estrid
estrid.comEstrid receives an EcomScout Rating of S (62/100), ranking #4,066 out of 199,057 Shopify stores we track. This Men's Grooming Beauty & Personal Care store attracts 1.9M visits per year with estimated revenue of $78.3K - $195.8K/mo. It offers 79 products at an average price of $13.
Store descriptionA razor and deodorant subscription and vegan body care products for all humans, however you identify - women, men, anyone, everyone. See Estrid's shaving subscription.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 63%, Direct 20%, Referrals 5%, Social 4%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $13. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $8/mo in paid search ($96/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 9,973 reviews. Good standing with customers.
Top markets: GB (24%), SE (16%), US (11%).
Best-selling product: The Mini Razor & Case Set ($7.95). Other top sellers include The Smooth & Fresh Set, The Smooth & Fresh Set, The Complete Bloom Set.
Men's Grooming Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Men's Grooming market generates $3M/month across 179 stores
- •20% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Men's Grooming stores earn $196K+/month
- •This store outperforms 91% of Men's Grooming competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Men's Grooming
Best Selling Products
#1The Mini Razor & Case Set
$7.95
#2The Smooth & Fresh Set
$34.95
#3The Smooth & Fresh Set
$29.95
#4The Complete Bloom Set
$42.95
#5The Complete Bloom Set
$38.95
#6The Shave Essentials
$23.60
#7The Shave Essentials
$19.50
#8The Hot Girl Essentials
$38.80
#9The Shave Anywhere Set
$26.85
#10The Essential Exfoliant
$8.95
Range: $0 - $43
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$8
Google Ads estimate
Yearly Ad Budget
$96
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| razors uk | 12 | - | - |
Trustpilot Rating
9,973 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (3)
Advanced Predictive Search
Rebuy Personalization Engine
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Reviews
CDN
AWS CloudFrontSubscriptions
Payment
Shopify PaymentsSimilar Stores
View all →Frequently Asked Questions About Estrid
Is Estrid a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Estrid is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Duplicate product images detected.
Is Estrid safe to buy from? Is it a scam?
Estrid has a Trustpilot rating of 3.7/5 based on 9,973 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (62/100).
What is Estrid's EcomScout rating and what does it mean?
Estrid has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Estrid generate?
Estrid receives approximately 1.9M visits per year with estimated monthly revenue of $78.3K - $195.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Estrid use?
We detected 3 Shopify apps on Estrid, including Advanced Predictive Search, Rebuy Personalization Engine, Klaviyo Reviews. The store uses the "MASTER THEME: 13.1.25: Launch Theme" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Men's Grooming store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Estrid. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Grooming store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.