Ethique
ethique.comEthique receives an EcomScout Rating of S (63/100), ranking #8,299 out of 1,030,574 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 1.1M visits per year with estimated revenue of $31.4K - $61.1K/mo. It offers 68 products at an average price of $14.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 51%, direct 24%, social 4%, referral 2%.
Product pricing: Average price of $14 (range: $9 – $25). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $3.7K/mo in paid search ($44.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.6/5 based on 30 reviews. Good standing with customers.
Top markets: US (55%), DE (7%), CA (6%).
Best-selling product: TRAVEL CASE for shampoo & conditioner bars. ($18). Other top sellers include SCALP HEALTH Shampoo Bar, CLARIFYING Shampoo Bar, Sugarplum™ Nourishing Lip Balm.
Hair Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care market generates $8M/month across 4,223 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Hair Care stores earn $27K+/month
- •This store outperforms 93% of Hair Care competitors
- •Low average order value ($0) — consider bundling or upsells
- •160 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Hair Care
Best Selling Products
#1TRAVEL CASE for shampoo & conditioner bars.
$18
#2Gift Card
$25
#3SCALP HEALTH Shampoo Bar
$14
#4CLARIFYING Shampoo Bar
$14
#5Sugarplum™ Nourishing Lip Balm
$8.50
#6Juicy™ Nourishing Lip Balm
$8.50
#7Nectar™ Unscented Lip Balm
$8.50
#8So Cocoa™ Nourishing Lip Balm
$8.50
#9CURL-DEFINING Conditioner Bar
$14
#10VOLUMISING Shampoo Bar
$14
Range: $9 - $25
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4K
Google Ads estimate
Yearly Ad Budget
$45K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| prose | 155K | $0.32 | $1.2K |
| ethiqueEasy | 9K | $0.88 | $97 |
| shampoo barEasy | 7K | $0.48 | $14 |
| shampoo barsEasy | 4K | $1.04 | $19 |
| soap barEasy | 4K | $0.99 | $2.7K |
Trustpilot Rating
30 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Ethique
Is Ethique a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Ethique is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Ethique safe to buy from? Is it a scam?
Ethique has a Trustpilot rating of 3.6/5 based on 30 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).
What is Ethique's EcomScout rating and what does it mean?
Ethique has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Ethique generate?
Ethique receives approximately 1.1M visits per year with estimated monthly revenue of $31.4K - $61.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Ethique use?
We detected 7 Shopify apps on Ethique, including Pre-Order, Klaviyo: Email Marketing & SMS, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Ethique. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.