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59/100
EcomScout

Etualy receives an EcomScout Rating of S (59/100), ranking #20,496 out of 1,125,961 Shopify stores we track. This Cosmetics and Fragrances Beauty & Personal Care store attracts 64.2K visits per year with estimated revenue of $30.4K - $59.1K/mo. It offers 250 products at an average price of €269.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$30.4K - $59.1K/mo
Est. Traffic/mo
5.3K
Products
250
Top Market
IT (100%)
Top Channel
direct (33%)
Trustpilot
4.8/5 (210)

Store Intelligence Summary

Traffic breakdown: direct 33%, organic 31%, social 9%.

Product pricing: Average price of €269 (range: €80 – €760) — ≈ $293 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 4.8/5 based on 210 reviews. Excellent reputation — customers rate this store highly.

Top markets: IT (100%).

Best-selling product: SKIN CAVIAR ESSENCE IN LOTION (€175). Other top sellers include SKIN CAVIAR LIQUID LIFT, SKIN CAVIAR LUXE SLEEP MASK, SKIN CAVIAR HYDRO EMULSION.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics and Fragrances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$160K/mo
Total Stores
63
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

30%
49%
8%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics and Fragrances market generates $0M/month across 63 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics and Fragrances stores earn $54K+/month
  • This store outperforms 95% of Cosmetics and Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
30.0%
Pages/Visit
6.3
Avg. Time on Site
3m 44s
Avg. Product Price
€269

≈ $293 USD

Range: €80 - €760

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance55/100
Marketing Efficiency7/100

Traffic Sources

direct33.2%
organic31.3%
social8.7%
paid0.0%
referral0.0%

Trustpilot Rating

4.8

210 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
Explore all trending products

Frequently Asked Questions About Etualy

Is Etualy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Etualy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Etualy safe to buy from? Is it a scam?

Etualy has a Trustpilot rating of 4.8/5 based on 210 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (59/100).

What is Etualy's EcomScout rating and what does it mean?

Etualy has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Etualy generate?

Etualy receives approximately 64.2K visits per year with estimated monthly revenue of $30.4K - $59.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Etualy use?

We detected 13 Shopify apps on Etualy, including Trustpilot, Form Builder, Bold Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics and Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Etualy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics and Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Etualy Shopify store analysis • Cosmetics and FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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