EVERYMAN
everyman.coEVERYMAN receives an EcomScout Rating of S (60/100), ranking #11,689 out of 999,793 Shopify stores we track. This Writing Instruments Office & Stationery store attracts 342.6K visits per year with estimated revenue of $32.3K - $75.4K/mo. It offers 104 products at an average price of $71.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 41%, organic 16%, paid 10%, referral 4%.
Product pricing: Average price of $71 (range: $11 – $229). Mid-range pricing strategy.
Ad spend: Estimated $427/mo in paid search ($5.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.4/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (84%), GB (6%), IN (5%).
Best-selling product: The Original Grafton Pen — Aerospace Aluminum EDC Pen ($54). Other top sellers include New Super Matte Grafton Pens | Military Grade Tactical EDC Executive Pens, Grafton EDC Mechanical Pencils, New Super Matte EDC Mechanical Pencils.
Writing Instruments Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Writing Instruments market generates $1M/month across 137 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Writing Instruments stores earn $85K+/month
- •This store outperforms 93% of Writing Instruments competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Writing Instruments
Best Selling Products
#1The Original Grafton Pen — Aerospace Aluminum EDC Pen
$54
#2New Super Matte Grafton Pens | Military Grade Tactical EDC Executive Pens
$64
#3Grafton EDC Mechanical Pencils
$54
#4New Super Matte EDC Mechanical Pencils
$64
#5Super Matte Grafton Mini EDC Pen | Smooth Everyday Carry Writing Experience
$64
#6The Grafton Mini Twist Pen — Compact Twist-Action EDC Pen
$54
#7The Grafton Mini Pen — Compact Click-Action EDC Pen
$54
#8Everyman Grafton Premium Metal Gel & Ink Cartridge Refills (3-Pack)
$11
#9New Premium Leather Grafton Sleeves
$39
#10New Oxblood Holden Card Wallet with RFID Protection
$110
Range: $11 - $229
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$427
Google Ads estimate
Yearly Ad Budget
$5K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| pens | 27K | $2.45 | $401 |
| grafton penEasy | 480 | - | - |
| everyman penEasy | 480 | - | - |
| everyman backpack | 230 | - | - |
| all weather penEasy | 220 | $1.46 | $10 |
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About EVERYMAN
Is EVERYMAN a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, EVERYMAN is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is EVERYMAN safe to buy from? Is it a scam?
EVERYMAN has a Trustpilot rating of 3.4/5 based on 13 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).
What is EVERYMAN's EcomScout rating and what does it mean?
EVERYMAN has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does EVERYMAN generate?
EVERYMAN receives approximately 342.6K visits per year with estimated monthly revenue of $32.3K - $75.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does EVERYMAN use?
We detected 17 Shopify apps on EVERYMAN, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Writing Instruments store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against EVERYMAN. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.