EX1 Cosmetics
ex1cosmetics.comEX1 Cosmetics receives an EcomScout Rating of B (35/100), ranking #28,961 out of 145,899 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 131.1K visits per year with estimated revenue of $3.8K - $9.4K/mo. It offers 11 products at an average price of $9.
Store descriptionDiscover EX1 Cosmetics, the ultimate destination for flawless, skin-perfecting makeup. Specially formulated for pink & golden undertones, our award-winning foundation, concealers, and powders deliver a radiant, natural finish. Shop now for vegan, cruelty-free beauty that enhances your unique glow.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $9 (range: $1 – $20). Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 1.9/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (69%), GB (29%), PK (1%).
Best-selling product: Invisiwear Liquid Foundation ($14.00). Other top sellers include Delete Fluide Concealer, TESTER Invisiwear Liquid Foundation, Blusher.
Makeup Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Makeup market generates $2M/month across 1,478 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •92% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Makeup stores earn $6K+/month
- •This store outperforms 81% of Makeup competitors
- •High average order value ($183) suggests premium positioning works well
Best Selling Products
#1Invisiwear Liquid Foundation
$14.00
#2Delete Fluide Concealer
$12.00
#3TESTER Invisiwear Liquid Foundation
$1.00
#4Blusher
$8.00
#5Invisiwear Compact Powder
$12.00
#6Pure Crushed Mineral Foundation
$7.00
#7The Beauty Egg Case
$9.99
#8TESTER Pure Crushed Mineral Foundation
$1.00
#9TESTER Invisiwear Compact Powder
$1.00
#10Plump & Renew Lip Oil
$10.00
Range: $1 - $20
Rating Breakdown
Traffic Sources
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Enhance product descriptions, add more images, and expand catalog
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Analytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyPre-Order
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Payment
Shopify PaymentsReviews
Similar Stores
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URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
Frequently Asked Questions About EX1 Cosmetics
Is EX1 Cosmetics a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, EX1 Cosmetics is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is EX1 Cosmetics safe to buy from? Is it a scam?
EX1 Cosmetics has a Trustpilot rating of 1.9/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (35/100).
What is EX1 Cosmetics's EcomScout rating and what does it mean?
EX1 Cosmetics has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does EX1 Cosmetics generate?
EX1 Cosmetics receives approximately 131.1K visits per year with estimated monthly revenue of $3.8K - $9.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does EX1 Cosmetics use?
App detection data for EX1 Cosmetics is being updated. The store uses the "Copy of Live site 2024" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Makeup store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against EX1 Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.