Product pricing: Average price of $58 (range: $13 – $200). Mid-range pricing strategy.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: Custom Hip Flask V2 ($55). Other top sellers include Anders Erickson Bar Mat, Cigar Bible, Anders Erickson Dad Hat.
How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.