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73/100
EcomScout

eye-oo receives an EcomScout Rating of S (73/100), ranking #1,997 out of 1,119,668 Shopify stores we track. This Eyewear Fashion & Apparel store attracts 2.0M visits per year with estimated revenue of $828.9K - $1.8M/mo. It offers 2.5K+ products at an average price of €343.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$828.9K - $1.8M/mo
Est. Traffic/mo
162.5K
Products
2.5K+
Top Market
US (20%)
Top Channel
organic (65%)
Trustpilot
4.5/5 (1,010)

Store Intelligence Summary

Traffic breakdown: organic 65%, direct 17%, paid 7%, referral 2%.

Product pricing: Average price of €343 (range: €104 – €720) — ≈ $373 USD. Positioned in the premium segment.

Customer trust: Trustpilot score 4.5/5 based on 1,010 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (20%), PL (7%), FR (7%).

Best-selling product: Feliz Sun Black (€370). Other top sellers include Lilith Sun Black, Feliz Sun Marigold Tortoise, Lilith Sun Acid Tortoise.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Eyewear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.1M/mo
Total Stores
1,509
Avg Revenue
$7K/mo
Top 10% Threshold
$119K/mo

Competition Breakdown

23%
34%
24%
7%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Eyewear market generates $10M/month across 1,509 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Eyewear stores earn $119K+/month
  • This store outperforms 94% of Eyewear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 171 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.4%
Pages/Visit
2.7
Avg. Time on Site
42s
Avg. Product Price
€343

≈ $373 USD

Range: €104 - €720

Rating Breakdown

Trustpilot100/100
Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100

Traffic Sources

organic64.6%
direct17.4%
paid6.9%
referral1.8%
social0.7%

Trustpilot Rating

4.5

1,010 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
20.3%
🇵🇱Poland
6.8%
🇫🇷France
6.6%
🇩🇪Germany
6.3%
🇬🇧United Kingdom
4.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

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Frequently Asked Questions About eye-oo

Is eye-oo a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, eye-oo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is eye-oo safe to buy from? Is it a scam?

eye-oo has a Trustpilot rating of 4.5/5 based on 1,010 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).

What is eye-oo's EcomScout rating and what does it mean?

eye-oo has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does eye-oo generate?

eye-oo receives approximately 2.0M visits per year with estimated monthly revenue of $828.9K - $1.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does eye-oo use?

We detected 6 Shopify apps on eye-oo, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Eyewear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against eye-oo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eyewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

eye-oo Shopify store analysis • EyewearFashion & Apparel • Unlikely Dropshipper • Rating: S

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