fable.com
fable.comfable.com receives an EcomScout Rating of A+ (55/100), ranking #32,835 out of 1,198,461 Shopify stores we track. This Kitchen Home & Garden store attracts 1.5M visits per year with estimated revenue of $118.6K - $276.8K/mo. It offers 148 products at an average price of CA$106.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 31%, Direct 26%, SearchPaid 16%, SocialPaid 7%.
Product pricing: Average price of CA$106 — ≈ $79 USD. Mid-range pricing strategy.
Ad spend: Estimated $11.1K/mo in paid search ($132.6K/yr). Moderate paid strategy supplementing organic growth.
Top markets: US (60%), CA (24%), GB (5%).
Best-selling product: Build Your Own Bundle. Other top sellers include Lunch Plates, Single Steak Knife, Rug Swatches Bundle.
Kitchen Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchen market generates $6M/month across 874 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchen stores earn $156K+/month
- •This store outperforms 96% of Kitchen competitors
- •Low average order value ($0) — consider bundling or upsells
- •121 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
≈ $79 USD
Range: CA$0 - CA$836
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$11K
Google Ads estimate
Yearly Ad Budget
$133K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| william sonoma | 146K | $0.18 | $8.3K |
| fable | 77K | $1.35 | $97 |
| potEasy | 64K | $0.88 | $3.2K |
| chopsticks | 43K | $0.21 | $2 |
| surlatableEasy | 39K | $0.25 | $1.6K |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
CDN
Similar Stores
View all →Trending Kitchen Products
Products gaining popularity in Kitchen right now, based on Amazon & Google Trends data.
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk
Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)
Frequently Asked Questions About fable.com
Is fable.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, fable.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is fable.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for fable.com. However, our EcomScout rating is A+ (55/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is fable.com's EcomScout rating and what does it mean?
fable.com has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does fable.com generate?
fable.com receives approximately 1.5M visits per year with estimated monthly revenue of $118.6K - $276.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does fable.com use?
App detection data for fable.com is being updated. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchen store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against fable.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.