Fable & Mane
fableandmane.comFable & Mane receives an EcomScout Rating of A+ (56/100), ranking #6,428 out of 145,899 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 794.4K visits per year with estimated revenue of $52.3K - $130.6K/mo. It offers 54 products at an average price of $24.
Store descriptionInspired by Ayurveda, discover strengthening, hydrating and nourishing hair care for a healthier hair and scalp. Vegan, clean and cruelty-free hair care from Fable & Mane.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 78%, Direct 16%, Referrals 7%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $24 (range: $8 – $38). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $570/mo in paid search ($6.8K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 7 reviews. Good standing with customers.
Top markets: US (46%), AU (9%), GB (8%).
Best-selling product: HoliRoots™ Hair Oil ($38.00). Other top sellers include Hydrating Shampoo, Deep Moisture Repair Hair Mask, Detangling Leave-In Conditioner.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $10M/month across 737 stores
- •20% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Haircare stores earn $185K+/month
- •This store outperforms 93% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •146 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1HoliRoots™ Hair Oil
$38.00
#2Hydrating Shampoo
$30.00
#3Deep Moisture Repair Hair Mask
$36.00
#4Detangling Leave-In Conditioner
$30.00
#5Hydrating Conditioner
$30.00
#6MahaMane™ Smooth & Shine Hair Oil
$38.00
#7SahaScalp™ Amla Soothing Serum
$38.00
#8SahaScalp™ Wild Ginger Purifying Scrub
$36.00
#9Volumizing Shampoo
$30.00
#10Scalp Massager Comb
$15.00
Range: $8 - $38
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$570
Google Ads estimate
Yearly Ad Budget
$7K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| best oil for hair growthEasy | 1K | - | - |
| hair products for wavy hairEasy | 810 | - | - |
| oil for dry scalpEasy | 360 | - | - |
| hair oiling | 320 | - | - |
| natural leave in conditionerEasy | 270 | $0.67 | $8 |
Trustpilot Rating
7 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
SKAPE ‑ Slider & Carousel
Klaviyo ReviewsAnalytics
Google Analytics
Google Tag Manager
Facebook Pixel
HotjarE-commerce Platform
ShopifySales Channels
CDN
AWS CloudFrontSubscriptions
Product Recommendations
Similar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Fable & Mane
Is Fable & Mane a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Fable & Mane is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Fable & Mane safe to buy from? Is it a scam?
Fable & Mane has a Trustpilot rating of 3.8/5 based on 7 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (56/100).
What is Fable & Mane's EcomScout rating and what does it mean?
Fable & Mane has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Fable & Mane generate?
Fable & Mane receives approximately 794.4K visits per year with estimated monthly revenue of $52.3K - $130.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Fable & Mane use?
We detected 2 Shopify apps on Fable & Mane, including SKAPE ‑ Slider & Carousel, Klaviyo Reviews. The store uses the "HoliRoots refresh 05.07.26" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Fable & Mane. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.