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fairandwhite.com.au

fairandwhite.com.au
B
35/100
EcomScout

fairandwhite.com.au receives an EcomScout Rating of B (35/100), ranking #206,142 out of 1,194,400 Shopify stores we track. This Skin Care Beauty & Personal Care store attracts 16.7K visits per year with estimated revenue of $748 - $1.5K/mo. It offers 105 products at an average price of A$38.

Analysis by EcomScout Research Team · How we calculate ratings

Skin CareBeauty & Personal CareSkin Care Products
Est. Revenue/mo
$748 - $1.5K/mo
Est. Traffic/mo
1.4K
Products
105
Top Market
AU (100%)
Top Channel
N/A
Est. Ad Spend/mo
$25

Store Intelligence Summary

Product pricing: Average price of A$38 (range: A$22 – A$58) — ≈ $25 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $25/mo in paid search ($300/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: AU (100%).

Best-selling product: SKIN PERFECTOR SERUM 30ML / 1 FL OZ (A$38). Other top sellers include SKIN PERFECTOR LIGHTENING CREAM 50ML / 1.6 FL OZ, REVITALIZING ARGAN OIL 200ML / 6.76 FL. OZ, EXFOLIATING SOAP 200 GRAMS / 7 OZ.

How is the EcomScout Rating calculated? The B grade (35/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skin Care Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$4.2M/mo
Total Stores
2,103
Avg Revenue
$2K/mo
Top 10% Threshold
$37K/mo

Competition Breakdown

40%
37%
15%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Skin Care market generates $4M/month across 2,103 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •77% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Skin Care stores earn $37K+/month
  • •This store outperforms 95% of Skin Care competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •96 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Skin Care

Shop86%Block71%Judge.me Product Reviews44%Klaviyo: Email Marketing & SMS34%

Best Selling Products

SKIN PERFECTOR SERUM 30ML / 1 FL OZ#1

SKIN PERFECTOR SERUM 30ML / 1 FL OZ

A$38≈ $25

SKIN PERFECTOR LIGHTENING CREAM 50ML / 1.6 FL OZ#2

SKIN PERFECTOR LIGHTENING CREAM 50ML / 1.6 FL OZ

A$25≈ $17

REVITALIZING ARGAN OIL 200ML / 6.76 FL. OZ#3

REVITALIZING ARGAN OIL 200ML / 6.76 FL. OZ

A$39.99≈ $26

EXFOLIATING SOAP 200 GRAMS / 7 OZ#4

EXFOLIATING SOAP 200 GRAMS / 7 OZ

A$22≈ $15

REVITALIZING BODY LOTION 500ML / 17.6 FL. OZ#5

REVITALIZING BODY LOTION 500ML / 17.6 FL. OZ

A$58≈ $38

BRIGHTENING BODY OIL WITH SWEET ALMOND OIL 250 ML / 8.4 FL OZ#6

BRIGHTENING BODY OIL WITH SWEET ALMOND OIL 250 ML / 8.4 FL OZ

A$35≈ $23

INTENSE ARGAN OIL ACTIVE SERUM 30 ML / 1FL.OZ#7

INTENSE ARGAN OIL ACTIVE SERUM 30 ML / 1FL.OZ

A$35≈ $23

ACNE MEDICATION CLEANSER 250ML / 8.4 FL OZ#8

ACNE MEDICATION CLEANSER 250ML / 8.4 FL OZ

A$27≈ $18

SKIN PERFECTOR BODY LOTION 500ml / 16.90 FL OZ#9

SKIN PERFECTOR BODY LOTION 500ml / 16.90 FL OZ

A$54.99≈ $36

EXFOLIATING SHOWER TONIC SCRUB 940ML / 31.78 FL OZ#10

EXFOLIATING SHOWER TONIC SCRUB 940ML / 31.78 FL OZ

A$39.99≈ $26

Analyzing...
Bounce Rate
32.0%
Pages/Visit
1.2
Avg. Time on Site
8s
Avg. Product Price
A$38

≈ $25 USD

Range: A$22 - A$58

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance26/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$25

Google Ads estimate

Yearly Ad Budget

$300

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fade creamEasy320$0.53$44

Top Countries

🇦🇺Australia
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopShopify InboxJudge.me Product Reviews5.0Embed dataInput groupBlockEcomsend4.9

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
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Frequently Asked Questions About fairandwhite.com.au

Is fairandwhite.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, fairandwhite.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is fairandwhite.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for fairandwhite.com.au. However, our EcomScout rating is B (35/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is fairandwhite.com.au's EcomScout rating and what does it mean?

fairandwhite.com.au has an EcomScout rating of B (35/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does fairandwhite.com.au generate?

fairandwhite.com.au receives approximately 16.7K visits per year with estimated monthly revenue of $748 - $1.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does fairandwhite.com.au use?

We detected 7 Shopify apps on fairandwhite.com.au, including Shop, Shopify Inbox, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skin Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against fairandwhite.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skin Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

fairandwhite.com.au Shopify store analysis • Skin Care • Beauty & Personal Care • Unlikely Dropshipper • Rating: B

Last updated: August 5, 2026

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