Fairywill
fairywill.comFairywill receives an EcomScout Rating of B+ (44/100), ranking #92,690 out of 1,194,678 Shopify stores we track. This Oral Care Health & Wellness store attracts 70.0K visits per year with estimated revenue of $5.7K - $11.4K/mo. It offers 224 products at an average price of $41.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $41 (range: $13 – $84). Mid-range pricing strategy.
0Customer trust: Trustpilot score 1.6/5 based on 32 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (88%), JP (10%), IN (1%).
Best-selling product: Fairywill Essential D7 Electric Toothbrush ($29.99). Other top sellers include E11 Sonic Electric Toothbrush with 8 Bursh Heads, E11 Sonic Electric Toothbrush with 8 Bursh Heads Travel Case, P11 Ultrasonic Electric Toothbrush with 8 Brush Heads & Travel Case.
Oral Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Oral Care market generates $2M/month across 430 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Oral Care stores earn $108K+/month
- •This store outperforms 96% of Oral Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Oral Care
Best Selling Products
#1Fairywill Essential D7 Electric Toothbrush
$29.99
#2E11 Sonic Electric Toothbrush with 8 Bursh Heads
$41.99
#3E11 Sonic Electric Toothbrush with 8 Bursh Heads Travel Case
$65.99
#4P11 Ultrasonic Electric Toothbrush with 8 Brush Heads & Travel Case
$50.99
#5P80 Pressure Sensor Electric Toothbrush with 8 Brush Heads
$59.99
#6Travel Kit 2056 with Sanitizing Case
$78.99
#7FW-02 Brush Heads 4 Pcs for D7/507/508/917/959 Fairywill Electric Toothbrushes
$13.99
#8Sensitive Teeth Whitening Strips (14 treatments)
$25.99
#9Portable Water Flosser 5020E
$54.99
#10FW-01 Brush Heads 4 Pcs for D7/507/508/917/959 Fairywill Electric Toothbrush
$13.99
Range: $13 - $84
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| child electric toothbrush with timer | 12 | - | - |
Trustpilot Rating
32 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Back in Stock
Pre-Order0Similar Stores
View all →Trending Oral Care Products
Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
Philips Sonicare 4100 Rechargeable Electric Toothbrush, Deep Pink | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Week Battery, 2-Minute Guided Timer, HX3681/26
Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
Frequently Asked Questions About Fairywill
Is Fairywill a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Fairywill is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Fairywill safe to buy from? Is it a scam?
Fairywill has a Trustpilot rating of 1.6/5 based on 32 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (44/100).
What is Fairywill's EcomScout rating and what does it mean?
Fairywill has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Fairywill generate?
Fairywill receives approximately 70.0K visits per year with estimated monthly revenue of $5.7K - $11.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Fairywill use?
We detected 2 Shopify apps on Fairywill, including Back in Stock, Pre-Order.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Oral Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Fairywill. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.