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fallenfront.co.nz

fallenfront.co.nz
53/100
EcomScout

fallenfront.co.nz receives an EcomScout Rating of A (53/100), ranking #38,965 out of 1,188,411 Shopify stores we track. This Streetwear Fashion & Apparel store attracts 346.4K visits per year with estimated revenue of $64.4K - $139.4K/mo. It offers 2.5K+ products at an average price of NZ$219.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$64.4K - $139.4K/mo
Est. Traffic/mo
28.9K
Products
2.5K+
Top Market
NZ (85%)
Top Channel
direct (41%)
Est. Ad Spend/mo
$1

Store Intelligence Summary

Traffic breakdown: direct 41%, organic 34%, paid 15%, referral 6%.

Product pricing: Average price of NZ$219 (range: NZ$35 – NZ$400) — ≈ $134 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: NZ (85%), US (7%), AU (5%).

Best-selling product: Salomon - XT-6 Shoe - Black/Black/Phantom (NZ$339.99). Other top sellers include Asics - Gel-Kayano 14 Shoe - White/Graphite Grey, Nike SB - Dunk Low Pro Shoe - Black/White/Gum, Crep Protect - 200ML Spray.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Streetwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.4M/mo
Total Stores
3,700
Avg Revenue
$1K/mo
Top 10% Threshold
$30K/mo

Competition Breakdown

47%
33%
12%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Streetwear market generates $4M/month across 3,700 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 80% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Streetwear stores earn $30K+/month
  • This store outperforms 96% of Streetwear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 172 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
25.0%
Pages/Visit
3.9
Avg. Time on Site
1m 37s
Avg. Product Price
NZ$219

≈ $134 USD

Range: NZ$35 - NZ$400

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Marketing Efficiency22/100

Traffic Sources

direct40.6%
organic33.6%
paid14.7%
referral6.5%
social2.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
watch new zealandEasy12--

Top Countries

🇳🇿New Zealand
84.6%
🇺🇸United States
6.5%
🇦🇺Australia
4.7%
🇬🇧United Kingdom
2.6%
🇫🇷France
0.7%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About fallenfront.co.nz

Is fallenfront.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, fallenfront.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is fallenfront.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for fallenfront.co.nz. However, our EcomScout rating is A (53/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is fallenfront.co.nz's EcomScout rating and what does it mean?

fallenfront.co.nz has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does fallenfront.co.nz generate?

fallenfront.co.nz receives approximately 346.4K visits per year with estimated monthly revenue of $64.4K - $139.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does fallenfront.co.nz use?

We detected 6 Shopify apps on fallenfront.co.nz, including Shop, Klaviyo: Email Marketing & SMS, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Streetwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against fallenfront.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

fallenfront.co.nz Shopify store analysis • StreetwearFashion & Apparel • Unlikely Dropshipper • Rating: A

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