Back to Stores
Felina homepage screenshot

Felina

felina.mx
31/100
EcomScout

Felina receives an EcomScout Rating of B (31/100), ranking #34,878 out of 145,853 Shopify stores we track. This Jewelry Retail store attracts 22.9K visits per year with estimated revenue of $66 - $154/mo. It offers 126 products.

Store descriptionFELINA

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$66 - $154/mo
Est. Traffic/mo
1.9K
Products
126
Top Market
MX (63%)
Top Channel
N/A
Trustpilot
1.5/5 (37)

Store Intelligence Summary

0

Customer trust: Trustpilot score 1.5/5 based on 37 reviews. Mixed reviews — potential service or quality concerns.

Top markets: MX (63%), ES (28%), PE (9%).

Best-selling product: Arete Estoperol Largo ($0.00). Other top sellers include Aretes Eslabón Oval Doble, Anillo Sello Cuadrado, Aretes Cuadrado con Piedra.

How is the EcomScout Rating calculated? The B grade (31/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$25.6M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $26M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 81% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.4%
Pages/Visit
2.3
Avg. Time on Site
11s
Avg. Product Price
$0

Range: $0 - $0

Rating Breakdown

Business Quality80/100
Trustpilot40/100
Traffic Growth30/100
Revenue Performance26/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Trustpilot Rating

1.5

37 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇽Mexico
63.4%
🇪🇸Spain
28.0%
🇵🇪Peru
8.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

felinaarmor ringarmour ringargolla encontradaestoperol

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Shopify App

BlockEcomsend

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

100
$7.97+203%
Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

Golden Silvery Black Kunckle Rings Set for Women, Dainty Simple Trendy Cute Stackable Finger Rings Pack, Perfect for Stacking Layering on Thumb and Knuckle, Mixed Size, Jewelry Gift

95
$7.97+109%
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

95
$54.90+109%
Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

Butterfly Birthstone Crystal Necklace Mother's Day Present for Women Silver Tone Pendant Jewelry Made with Austrian Crystals Anniversary Birthday Gift 18"+2"

94
$39.99+290%
See all trending Jewelry products

Frequently Asked Questions About Felina

Is Felina a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Felina is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Felina safe to buy from? Is it a scam?

Felina has a Trustpilot rating of 1.5/5 based on 37 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (31/100).

What is Felina's EcomScout rating and what does it mean?

Felina has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Felina generate?

Felina receives approximately 22.9K visits per year with estimated monthly revenue of $66 - $154/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Felina use?

We detected 1 Shopify apps on Felina, including Ada IQ: Slideshow Image Slider. The store uses the "FELINA" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Felina. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Felina Shopify store analysis • JewelryRetail • Unlikely Dropshipper • Rating: B

Last updated: