Feliway
feliway.deFeliway receives an EcomScout Rating of A+ (55/100), ranking #20,924 out of 1,009,916 Shopify stores we track. This Cat Care Pets store attracts 682.5K visits per year with estimated revenue of $36.0K - $70.0K/mo. It offers 19 products at an average price of €25.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 37%, referral 21%, organic 21%, direct 6%.
Product pricing: Average price of €25 (range: €14 – €34) — ≈ $27 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $687/mo in paid search ($8.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.0/5 based on 35 reviews. Mixed reviews — potential service or quality concerns.
Top markets: DE (69%), CH (15%), AT (12%).
Best-selling product: Happy Snack by FELIWAY - Huhn (€21.99). Other top sellers include FELIWAY Optimum Verdampfer, FELIWAY Help!, FELIWAY Classic Verdampfer.
Cat Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cat Care market generates $0M/month across 38 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •71% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cat Care stores earn $27K+/month
- •This store outperforms 80% of Cat Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cat Care
Best Selling Products
#1Happy Snack by FELIWAY - Huhn
€21.99≈ $24
#2FELIWAY Optimum Verdampfer
€34.49≈ $38
#3FELIWAY Help!
€13.99≈ $15
#4FELIWAY Classic Verdampfer
€29.99≈ $33
#5FELIWAY Friends Verdampfer
€29.99≈ $33
#6FELIWAY Classic Spray
€15.99≈ $17
#7FELIWAY Optimum Nachfüllflakon
€29.99≈ $33
#8FELIWAY Help! Nachfüllset
€20.99≈ $23
#9FELIWAY Classic Nachfüllflakon
€24.99≈ $27
#10FELIWAY Friends Nachfüllflakon
€24.99≈ $27
≈ $27 USD
Range: €14 - €34
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$687
Google Ads estimate
Yearly Ad Budget
$8K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| feliwayEasy | 12K | $1.26 | $5.2K |
| cat peeing everywhereEasy | 630 | - | - |
| cat anxiety medicationEasy | 540 | - | - |
| furniture guardEasy | 340 | - | - |
| cat spraying no moreEasy | 220 | $1.15 | $77 |
Trustpilot Rating
35 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About Feliway
Is Feliway a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Feliway is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Feliway safe to buy from? Is it a scam?
Feliway has a Trustpilot rating of 2.0/5 based on 35 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (55/100).
What is Feliway's EcomScout rating and what does it mean?
Feliway has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Feliway generate?
Feliway receives approximately 682.5K visits per year with estimated monthly revenue of $36.0K - $70.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Feliway use?
We detected 7 Shopify apps on Feliway, including ReCharge Subscriptions, Contact Form, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cat Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Feliway. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cat Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.