fend.io
fend.iofend.io receives an EcomScout Rating of B (36/100), ranking #61,325 out of 481,552 Shopify stores we track. This Cycling Sports & Outdoors store attracts 76.0K visits per year with estimated revenue of $7.0K - $15.1K/mo. It offers 11 products at an average price of $67.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 9%, referral 9%.
Product pricing: Average price of $67 (range: $15 – $149). Mid-range pricing strategy.
0Top markets: US (87%), GB (9%), DE (4%).
Best-selling product: FEND One Helmet ($119). Other top sellers include FEND Super Helmet, FEND Super Plus Helmet, FEND Super Bike Lights.
Cycling Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cycling market generates $13M/month across 425 stores
- •28% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Cycling stores earn $258K+/month
- •This store outperforms 88% of Cycling competitors
- •Low average order value ($0) — consider bundling or upsells
- •119 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Cycling
Best Selling Products
#1FEND One Helmet
$119
#2FEND Super Helmet
$89
#3FEND Super Plus Helmet
$139
#4FEND Super Bike Lights
$54
#5FEND Super Hi-Vis Reflective Stickers
$15
#6FEND One Hi-Vis Reflective Stickers
$15
#7Cleverhood Rover 2.0 Rain Cape
$149
#8Manhattan Portage Pursuit Handlebar Bag
$89
#9FEND 5 Panel Cap
$20
#10FEND NYC Nalgene Bottle
$20
Range: $15 - $149
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fend collapsible bicycle helmetEasy | 24 | $0.38 | - |
| fend folding bicycle helmetEasy | 12 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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AstroAI L7 Tire Inflator Portable Air Compressor Cordless Mini Bike Pump with Digital Dual Values Display, 150 PSI Car Tires Air Pump with LED Lights&Pressure Gauge for Auto, Motorcycles, Bikes, Balls
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Men's Cycling Bike Jersey Short Sleeve with 3 Rear Pockets- Moisture Wicking, Breathable, Quick Dry Biking Shirt
![Findway Pro Bike Helmet for Adults,Adjustable Cycling Helmet for Men & Women [Safety Certified] Bicycle Helmet for Commuting, Road Biking, Skating with Adjustable Dial](/_next/image?url=https%3A%2F%2Fm.media-amazon.com%2Fimages%2FI%2F61qwyWJadsL._AC_UL320_.jpg&w=128&q=75)
Findway Pro Bike Helmet for Adults,Adjustable Cycling Helmet for Men & Women [Safety Certified] Bicycle Helmet for Commuting, Road Biking, Skating with Adjustable Dial
Frequently Asked Questions About fend.io
Is fend.io a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, fend.io is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is fend.io safe to buy from? Is it a scam?
We don't have Trustpilot review data for fend.io. However, our EcomScout rating is B (36/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is fend.io's EcomScout rating and what does it mean?
fend.io has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does fend.io generate?
fend.io receives approximately 76.0K visits per year with estimated monthly revenue of $7.0K - $15.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does fend.io use?
We detected 9 Shopify apps on fend.io, including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cycling store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against fend.io. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cycling store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.