Fenton & Fenton
fentonandfenton.com.auFenton & Fenton receives an EcomScout Rating of S (69/100), ranking #5,208 out of 1,188,149 Shopify stores we track. This Furniture & Decor Home & Garden store attracts 2.6M visits per year with estimated revenue of $836.0K - $1.8M/mo. It offers 250 products at an average price of A$1,530.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 32%, direct 31%, paid 10%, social 8%.
Product pricing: Average price of A$1,530 (range: A$150 – A$6,000) — ≈ $1,010 USD. Positioned in the premium segment.
0Customer trust: Trustpilot score 2.9/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (97%), US (1%), UA (1%).
Best-selling product: Serengeti Dhurrie In Pepper (A$1,500). Other top sellers include Edwina Etheridge - Fan Girl, Edwina Etheridge - My Favorite Day, Sundowner Dining Table In Moss.
Furniture & Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Furniture & Decor market generates $5M/month across 551 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Furniture & Decor stores earn $78K+/month
- •This store outperforms 87% of Furniture & Decor competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Furniture & Decor
Best Selling Products
#1Serengeti Dhurrie In Pepper
A$1,500≈ $990
#2Edwina Etheridge - Fan Girl
A$275≈ $182
#3Edwina Etheridge - My Favorite Day
A$1,200≈ $792
#4Sundowner Dining Table In Moss
A$1,140≈ $752
#5Sundowner Dining Table In Paloma Pink
A$1,140≈ $752
#6Marshmallow Sofa - Square Ottoman in Nordic Blue
A$950≈ $627
#7Marshmallow Modular Sofa - RHF Chaise in Nordic Blue
A$6,000≈ $3,960
#8Marshmallow Modular Sofa - LHF Chaise in Nordic Blue
A$6,000≈ $3,960
#9Squiggle Floor Lamp in Powder Blue
A$450≈ $297
#10Squiggle Table Lamp - Powder Blue
A$200≈ $132
≈ $1,010 USD
Range: A$150 - A$6,000
Rating Breakdown
Traffic Sources
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazzanto Nightstand with Rear Charging Station, LED Light, 2 Drawers, Black | Industrial Nightstand, 2 USB-A Ports & AC Outlets, Raised Back Guard, Fabric Storage Drawers, Bedside Table for Bedroom, Dorm
WLIVE Tall Dresser for Bedroom, 9 Drawer Chest of Drawers, Rustic Brown | 9 roomy fabric drawers, Tall storage design, Bedroom or closet use, Sturdy steel frame, Smooth wood tabletop
SUPERJARE 78.8 inch Narrow Behind Couch Table with 2 Charging Stations | 2 AC Outlets with USB-C Ports, Extra Storage Behind Sofa, Sofa Table Console Table for Entryway Living room, Rustic Brown
Kitsure Shoe Rack - Non-Woven Shoe Rack Shelf, 27.5" Wide - 3 Tier, Black | Shoe Organizer for Closet, Entryway, Garage, Stackable Shoe Shelves, college dorm&apartment essentials
Frequently Asked Questions About Fenton & Fenton
Is Fenton & Fenton a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Fenton & Fenton is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Fenton & Fenton safe to buy from? Is it a scam?
Fenton & Fenton has a Trustpilot rating of 2.9/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).
What is Fenton & Fenton's EcomScout rating and what does it mean?
Fenton & Fenton has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Fenton & Fenton generate?
Fenton & Fenton receives approximately 2.6M visits per year with estimated monthly revenue of $836.0K - $1.8M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Fenton & Fenton use?
We detected 7 Shopify apps on Fenton & Fenton, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Furniture & Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Fenton & Fenton. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture & Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.