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Fenwick homepage screenshot
73/100
EcomScout

Fenwick receives an EcomScout Rating of S (73/100), ranking #482 out of 199,057 Shopify stores we track. This Gifts & Novelties Retail store attracts 7.4M visits per year with estimated revenue of $743.2K - $1.7M/mo. It offers 2.5K+ products at an average price of $98.

Store descriptionBrilliantly British in style and spirit, Fenwick is the designer department store of note for shoppers of exceptional taste since 1882.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$743.2K - $1.7M/mo
Est. Traffic/mo
613.9K
Products
2.5K+
Top Market
GB (78%)
Top Channel
Search (67%)
Trustpilot
3.8/5 (1,412)

Store Intelligence Summary

Traffic breakdown: Search 67%, Direct 18%, Referrals 7%, Mail 3%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $98. Mid-range pricing strategy.

Ad spend: Estimated $725/mo in paid search ($8.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 1,412 reviews. Good standing with customers.

Top markets: GB (78%), US (3%), IT (1%).

Best-selling product: Zilvar and Grimtak the Dragon Beast 71863 ($17.99). Other top sellers include Lloyds Dragon Mech Battle Pack 71862, Pizza Truck 42694, Village House & Boat 43282.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Gifts & Novelties Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$12.8M/mo
Total Stores
3,511
Avg Revenue
$4K/mo
Top 10% Threshold
$74K/mo

Competition Breakdown

26%
41%
20%
6%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Gifts & Novelties market generates $13M/month across 3,511 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Gifts & Novelties stores earn $74K+/month
  • This store outperforms 95% of Gifts & Novelties competitors
  • Low average order value ($0) — consider bundling or upsells
  • 265 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
52.8%
Pages/Visit
3.3
Avg. Time on Site
1m 26s
Avg. Product Price
$98

Range: $0 - $1999

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Revenue Performance76/100
Traffic Growth65/100
Marketing Efficiency50/100

Traffic Sources

Search66.9%
Direct18.0%
Referrals6.7%
Mail2.5%
Paid Referrals1.5%
Social1.0%

Marketing & Ad Spend

Monthly Ad Spend

$725

Google Ads estimate

Yearly Ad Budget

$9K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
eileen fisherEasy51K$0.58$78
creed royal oudEasy2K--
fenwicksEasy660--
fenwick ukEasy125--
fenwick newcastleEasy55--

Trustpilot Rating

3.8

1,412 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
78.3%
🇺🇸United States
2.7%
🇮🇹Italy
1.3%
🇷🇺Russia
1.2%
🇩🇪Germany
1.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

fenwicksfenwickfenwixkstanleydamson madder

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Recommendations

NostoNostoNosto Visual UGC

Customer Support

GorgiasGorgias

Payment

PayPal

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyoMailchimpOmnisend

Frequently Asked Questions About Fenwick

Is Fenwick a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fenwick is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fenwick safe to buy from? Is it a scam?

Fenwick has a Trustpilot rating of 3.8/5 based on 1,412 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (73/100).

What is Fenwick's EcomScout rating and what does it mean?

Fenwick has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fenwick generate?

Fenwick receives approximately 7.4M visits per year with estimated monthly revenue of $743.2K - $1.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fenwick use?

We detected 1 Shopify apps on Fenwick, including Klaviyo Reviews. The store uses the "fenwick-taiga/main 01/06/2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Gifts & Novelties store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fenwick. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Gifts & Novelties store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fenwick Shopify store analysis • Gifts & NoveltiesRetail • Unlikely Dropshipper • Rating: S

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