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55/100
EcomScout

Fettle receives an EcomScout Rating of A+ (55/100), ranking #12,452 out of 481,851 Shopify stores we track. This Pet Supplies Pets store attracts 209.4K visits per year with estimated revenue of $15.7K - $30.5K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.7K - $30.5K/mo
Est. Traffic/mo
17.4K
Products
N/A
Top Market
US (53%)
Top Channel
direct (31%)
Trustpilot
3.7/5 (223)

Store Intelligence Summary

Traffic breakdown: direct 31%.

0

Customer trust: Trustpilot score 3.7/5 based on 223 reviews. Good standing with customers.

Top markets: US (53%), GB (39%), CH (8%).

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$13.9M/mo
Total Stores
2,921
Avg Revenue
$5K/mo
Top 10% Threshold
$79K/mo

Competition Breakdown

23%
41%
22%
6%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $14M/month across 2,921 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $79K+/month
  • This store outperforms 94% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 230 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.3%
Pages/Visit
1.7
Avg. Time on Site
20s

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot70/100
Revenue Performance46/100
Marketing Efficiency7/100

Traffic Sources

direct31.2%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

3.7

223 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
52.8%
🇬🇧United Kingdom
38.8%
🇨🇭Switzerland
8.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs, Puppy Chew Toys with Cute Squeaky Dog Toys, Ball and More Rope Dog Chew Toys

97
$8.99+194%
Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

Purina Fancy Feast Gravy Lovers Poultry and Beef Grilled Gourmet Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans

92
$28.06+216%
Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

Vceoa 17.5x11x11 Inches Cat, Dog Carrier for Pets Up to 16 Lbs, Soft-Sided Cat Bag Animal Carriers Travel Puppy Carry As a Toy of Fabric Pet Home

91
$19.99+166%
Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

Best Pet Supplies Interactive Squeaky Dog Chew Toy, Ideal Dog Toys for Chewers, Small, Medium & Large Dogs, and Fetch Lovers - Crinkle Duck (Yellow), Large

88
$6.79+123%
See all trending Pet Supplies products

Frequently Asked Questions About Fettle

Is Fettle a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fettle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fettle safe to buy from? Is it a scam?

Fettle has a Trustpilot rating of 3.7/5 based on 223 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (55/100).

What is Fettle's EcomScout rating and what does it mean?

Fettle has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fettle generate?

Fettle receives approximately 209.4K visits per year with estimated monthly revenue of $15.7K - $30.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fettle use?

We detected 6 Shopify apps on Fettle, including Trustpilot, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fettle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fettle Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: A+

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