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Freeman Hardy and Willis

fhwbrands.com
63/100
EcomScout

Freeman Hardy and Willis receives an EcomScout Rating of S (63/100), ranking #5,568 out of 637,152 Shopify stores we track. This Footwear Fashion & Apparel store attracts 547.6K visits per year with estimated revenue of $55.4K - $120.1K/mo. It offers 2.5K+ products at an average price of £64.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$55.4K - $120.1K/mo
Est. Traffic/mo
45.6K
Products
2.5K+
Top Market
GB (78%)
Top Channel
direct (10%)
Trustpilot
4.1/5 (196)

Store Intelligence Summary

Traffic breakdown: direct 10%, referral 2%.

Product pricing: Average price of £64 (range: £52 – £80) — ≈ $81 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 196 reviews. Good standing with customers.

Top markets: GB (78%), US (14%), IN (8%).

Best-selling product: Unisex Crocs Classic Lined Shorty (£59.99). Other top sellers include Men's TOMS Navi Boots, Women's Hunter Original Tall Boot.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
61.3%
Pages/Visit
3.1
Avg. Time on Site
1m 58s
Avg. Product Price
£64

≈ $81 USD

Range: £52 - £80

Rating Breakdown

Trustpilot80/100
Business Quality76/100
Traffic Growth75/100
Revenue Performance58/100
Marketing Efficiency22/100

Traffic Sources

direct10.1%
referral2.4%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.1

196 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
78.2%
🇺🇸United States
13.5%
🇮🇳India
8.3%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Freeman Hardy and Willis

Is Freeman Hardy and Willis a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Freeman Hardy and Willis is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Freeman Hardy and Willis safe to buy from? Is it a scam?

Freeman Hardy and Willis has a Trustpilot rating of 4.1/5 based on 196 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is Freeman Hardy and Willis's EcomScout rating and what does it mean?

Freeman Hardy and Willis has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Freeman Hardy and Willis generate?

Freeman Hardy and Willis receives approximately 547.6K visits per year with estimated monthly revenue of $55.4K - $120.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Freeman Hardy and Willis use?

We detected 13 Shopify apps on Freeman Hardy and Willis, including Shop, Trustpilot, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Freeman Hardy and Willis. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Freeman Hardy and Willis Shopify store analysis • FootwearFashion & Apparel • Likely Dropshipper • Rating: S

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