Filofax UK
filofax.comFilofax UK receives an EcomScout Rating of A+ (58/100), ranking #7,400 out of 360,667 Shopify stores we track. This Home Decor Home & Garden store attracts 2.2M visits per year with estimated revenue of $29.0K - $63.8K/mo. It offers 699 products at an average price of $6.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 26%, referral 4%.
Product pricing: Average price of $6 (range: $3 – $20). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.8K/mo in paid search ($21.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.0/5 based on 5 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (34%), GB (19%), DE (7%).
Best-selling product: Design Your Own Refill ($12). Other top sellers include Planning Stencil, Elastic Pen Loop, White Ruled Notepaper Refill - A5.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $6M/month across 2,358 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $29K+/month
- •This store outperforms 92% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •93 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1E Gift Card
$20
#2Design Your Own Refill
$12
#3Planning Stencil
$3.75
#4Elastic Pen Loop
$3.75
#5White Ruled Notepaper Refill - A5
$4.5
#6Meal Planner Refill - Personal
$4
#7To Do Refill - A5
$4.5
#8Filofax Notebook Ruled Paper Refill - A5
$4.75
#9Week On Two Pages Diary - Personal 2026 English
$2.7
#10Transparent Envelope Top Opening - A5
$3.25
Range: $3 - $20
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$21K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| filofaxEasy | 8K | $0.42 | $715 |
| filofax usaEasy | 1K | - | - |
| filofax a5Easy | 440 | - | - |
| filofax personal sizeEasy | 320 | - | - |
| filofax insertsEasy | 320 | - | - |
Trustpilot Rating
5 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Recommendations
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About Filofax UK
Is Filofax UK a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Filofax UK is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Filofax UK safe to buy from? Is it a scam?
Filofax UK has a Trustpilot rating of 3.0/5 based on 5 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (58/100).
What is Filofax UK's EcomScout rating and what does it mean?
Filofax UK has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Filofax UK generate?
Filofax UK receives approximately 2.2M visits per year with estimated monthly revenue of $29.0K - $63.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Filofax UK use?
We detected 7 Shopify apps on Filofax UK, including Pre-Order, Judge.me Product Reviews, Shopify Forms and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Filofax UK. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.