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FineSmile

finesmile.dk
59/100
EcomScout

FineSmile receives an EcomScout Rating of S (59/100), ranking #17,227 out of 1,122,193 Shopify stores we track. This Oral Care Health & Wellness store attracts 111.2K visits per year with estimated revenue of $7.0K - $14.0K/mo. It offers 11 products at an average price of DKK 368.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.0K - $14.0K/mo
Est. Traffic/mo
9.3K
Products
11
Top Market
DK (100%)
Top Channel
N/A
Trustpilot
2.2/5 (1,506)

Store Intelligence Summary

Product pricing: Average price of DKK 368 (range: DKK 98 – DKK 710) — ≈ $55 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 2.2/5 based on 1,506 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DK (100%).

Best-selling product: FineSmile IQ™ (DKK 599). Other top sellers include Børstehoveder FineSmile IQ, V34 Farvekorrektion Serum™, FS™ Tandblegningspulver.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Oral Care Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.0M/mo
Total Stores
423
Avg Revenue
$5K/mo
Top 10% Threshold
$111K/mo

Competition Breakdown

27%
35%
21%
6%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Oral Care market generates $2M/month across 423 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Oral Care stores earn $111K+/month
  • This store outperforms 96% of Oral Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
87.2%
Pages/Visit
1.1
Avg. Time on Site
6s
Avg. Product Price
DKK 368

≈ $55 USD

Range: DKK 98 - DKK 710

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance60/100
Trustpilot60/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.2

1,506 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Oral Care Products

Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.

Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24

Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24

67
$34.99+800%
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23

Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23

63
$35.99+800%
Philips Sonicare 4100 Rechargeable Electric Toothbrush, Deep Pink | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Week Battery, 2-Minute Guided Timer, HX3681/26

Philips Sonicare 4100 Rechargeable Electric Toothbrush, Deep Pink | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Week Battery, 2-Minute Guided Timer, HX3681/26

61
$34.99+800%
Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case

Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case

59
$109.99+33%
See all trending Oral Care products

Frequently Asked Questions About FineSmile

Is FineSmile a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FineSmile is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FineSmile safe to buy from? Is it a scam?

FineSmile has a Trustpilot rating of 2.2/5 based on 1,506 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).

What is FineSmile's EcomScout rating and what does it mean?

FineSmile has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FineSmile generate?

FineSmile receives approximately 111.2K visits per year with estimated monthly revenue of $7.0K - $14.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FineSmile use?

We detected 7 Shopify apps on FineSmile, including Klaviyo: Email Marketing & SMS, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Oral Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FineSmile. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FineSmile Shopify store analysis • Oral CareHealth & Wellness • Unlikely Dropshipper • Rating: S

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