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finily.com

finily.com
B
30/100
EcomScout

finily.com receives an EcomScout Rating of B (30/100), ranking #580,816 out of 1,195,874 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 21.0K visits per year with estimated revenue of $1.0K - $2.2K/mo. It offers 25 products at an average price of £29.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor GearSports & OutdoorsAthletic Equipment
Est. Revenue/mo
$1.0K - $2.2K/mo
Est. Traffic/mo
1.8K
Products
25
Top Market
GB (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of £29 (range: £25 – £35) — ≈ $36 USD. Budget-friendly positioning targeting volume sales.

Top markets: GB (100%).

Best-selling product: Quilted Women's Stylish Trainer | Everyday Comfort | Sizes 3–8 | Finily (£29.99). Other top sellers include Simon Men's Casual Lace-Up Trainer | All-Day Comfort | Sizes 6–11 | Finily, Ellie Women's Slip-On Trainer | Running Yoga & Gym | Sizes 3–8 | Finily.

How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$32.7M/mo
Total Stores
8,492
Avg Revenue
$4K/mo
Top 10% Threshold
$71K/mo

Competition Breakdown

30%
34%
23%
5%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Gear market generates $33M/month across 8,492 stores
  • •8% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Gear stores earn $71K+/month
  • •This store outperforms 95% of Outdoor Gear competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •638 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Gear

Shop95%Block74%Judge.me Product Reviews38%Pre-Order34%

Best Selling Products

Quilted Women's Stylish Trainer | Everyday Comfort | Sizes 3–8 | Finily#1

Quilted Women's Stylish Trainer | Everyday Comfort | Sizes 3–8 | Finily

£29.99≈ $38

Lorie Air Women's Running & Gym Trainer | Lace-Up Sport Shoes | Sizes 3–8 | Finily#2

Lorie Air Women's Running & Gym Trainer | Lace-Up Sport Shoes | Sizes 3–8 | Finily

£29.99≈ $38

Simon Men's Casual Lace-Up Trainer | All-Day Comfort | Sizes 6–11 | Finily#3

Simon Men's Casual Lace-Up Trainer | All-Day Comfort | Sizes 6–11 | Finily

£29.99≈ $38

Jade Women's Lightweight Slip-On Trainer | Running Yoga Gym | Sizes 3–8 | Finily#4

Jade Women's Lightweight Slip-On Trainer | Running Yoga Gym | Sizes 3–8 | Finily

£29.99≈ $38

Arianna Women's Lightweight Running Trainer | Breathable Mesh | Sizes 3–8 | Finily#5

Arianna Women's Lightweight Running Trainer | Breathable Mesh | Sizes 3–8 | Finily

£24.99≈ $32

Abby Women's Stylish Lace-Up Trainer | Versatile Everyday Wear | Sizes 3–8 | Finily#6

Abby Women's Stylish Lace-Up Trainer | Versatile Everyday Wear | Sizes 3–8 | Finily

£24.99≈ $32

Ellie Women's Slip-On Trainer | Running Yoga & Gym | Sizes 3–8 | Finily#7

Ellie Women's Slip-On Trainer | Running Yoga & Gym | Sizes 3–8 | Finily

£29.99≈ $38

Mia Women's Classic Round Lace-Up Trainer | Everyday Comfort | Sizes 3–8 | Finily#8

Mia Women's Classic Round Lace-Up Trainer | Everyday Comfort | Sizes 3–8 | Finily

£24.99≈ $32

Citrix Women's Slip-On Fly-Knit Trainer | Breathable Mesh Sneakers | Sizes 3–8 | Finily#9

Citrix Women's Slip-On Fly-Knit Trainer | Breathable Mesh Sneakers | Sizes 3–8 | Finily

£34.99≈ $44

Monique Women's Casual Lace-Up Trainer | Eye-Catching Style | Sizes 3–8 | Finily#10

Monique Women's Casual Lace-Up Trainer | Eye-Catching Style | Sizes 3–8 | Finily

£29.99≈ $38

Analyzing...
Bounce Rate
43.8%
Pages/Visit
2.1
Avg. Time on Site
34s
Avg. Product Price
£29

≈ $36 USD

Range: £25 - £35

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Revenue Performance24/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (4)

ShopMailchimp4.8Trackingmore4.4Wpdapp

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Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

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Frequently Asked Questions About finily.com

Is finily.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, finily.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is finily.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for finily.com. However, our EcomScout rating is B (30/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is finily.com's EcomScout rating and what does it mean?

finily.com has an EcomScout rating of B (30/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does finily.com generate?

finily.com receives approximately 21.0K visits per year with estimated monthly revenue of $1.0K - $2.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does finily.com use?

We detected 4 Shopify apps on finily.com, including Shop, Mailchimp, Trackingmore and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against finily.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

finily.com Shopify store analysis • Outdoor Gear • Sports & Outdoors • Unlikely Dropshipper • Rating: B

Last updated: August 4, 2026

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