FINLAY
finlayandco.comFINLAY receives an EcomScout Rating of S (61/100), ranking #10,602 out of 1,016,654 Shopify stores we track. This Sunglasses and Spectacles Jewelry & Accessories store attracts 334.3K visits per year with estimated revenue of $61.2K - $132.7K/mo. It offers 604 products at an average price of £116.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 29%, paid 21%, organic 21%, social 7%.
Product pricing: Average price of £116 (range: £12 – £175) — ≈ $147 USD. Positioned in the premium segment.
Ad spend: Estimated $118/mo in paid search ($1.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 107 reviews. Good standing with customers.
Top markets: GB (48%), US (35%), FR (9%).
Best-selling product: Care Kit (£12). Other top sellers include Lens Replacement, Chiltern, Black Leather Sleeve.
Sunglasses and Spectacles Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Sunglasses and Spectacles market generates $0M/month across 1 stores
- •100% are enterprise stores (>$100K/mo) — competitive market
- •This store outperforms 0% of Sunglasses and Spectacles competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Sunglasses and Spectacles
Best Selling Products
≈ $147 USD
Range: £12 - £175
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$118
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| matt murdock sunglassesEasy | 810 | - | - |
| neff brodie sunglassesEasy | 360 | - | - |
| canada sunglassesEasy | 125 | $1.16 | $8 |
| findlay glassEasy | 100 | $0.27 | - |
| what sunglasses does phil mickelson wearEasy | 90 | - | - |
Trustpilot Rating
107 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses
Frequently Asked Questions About FINLAY
Is FINLAY a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FINLAY is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FINLAY safe to buy from? Is it a scam?
FINLAY has a Trustpilot rating of 3.7/5 based on 107 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (61/100).
What is FINLAY's EcomScout rating and what does it mean?
FINLAY has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FINLAY generate?
FINLAY receives approximately 334.3K visits per year with estimated monthly revenue of $61.2K - $132.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FINLAY use?
We detected 7 Shopify apps on FINLAY, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Sunglasses and Spectacles store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FINLAY. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sunglasses and Spectacles store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.