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Finlayson Oy

finlayson.fi
54/100
EcomScout

Finlayson Oy receives an EcomScout Rating of A (54/100), ranking #9,034 out of 204,541 Shopify stores we track. This Textiles and Home Decor Home & Garden store attracts 2.1M visits per year with estimated revenue of $73.0K - $160.7K/mo. It offers 466 products at an average price of $24.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$73.0K - $160.7K/mo
Est. Traffic/mo
176.1K
Products
466
Top Market
FI (99%)
Top Channel
organic (43%)
Trustpilot
1.7/5 (51)

Store Intelligence Summary

Traffic breakdown: organic 43%, direct 29%, social 12%, referral 3%.

Product pricing: Average price of $24 (range: $1 – $73). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.7/5 based on 51 reviews. Mixed reviews — potential service or quality concerns.

Top markets: FI (99%), US (1%).

Best-selling product: Reilu pyyhe ($8.95). Other top sellers include Yksivärinen satiinialuslakana, Yksivärinen Muotoonommeltu Twill Aluslakana, Yksivärinen aluslakana.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Textiles and Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$158K/mo
Total Stores
2
Avg Revenue
$79K/mo
Top 10% Threshold
$135K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Textiles and Home Decor market generates $0M/month across 2 stores
  • 50% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 41% of Textiles and Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Textiles and Home Decor

Analyzing...
Bounce Rate
23.5%
Pages/Visit
4.1
Avg. Time on Site
1m 52s
Avg. Product Price
$24

Range: $1 - $73

Rating Breakdown

Business Quality80/100
Revenue Performance59/100
Traffic Growth55/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

organic42.6%
direct28.9%
social11.7%
referral2.6%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2

Google Ads estimate

Yearly Ad Budget

$24

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
finlayson finland220--

Trustpilot Rating

1.7

51 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇮Finland
98.8%
🇺🇸United States
1.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

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$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About Finlayson Oy

Is Finlayson Oy a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Finlayson Oy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Finlayson Oy safe to buy from? Is it a scam?

Finlayson Oy has a Trustpilot rating of 1.7/5 based on 51 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (54/100).

What is Finlayson Oy's EcomScout rating and what does it mean?

Finlayson Oy has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Finlayson Oy generate?

Finlayson Oy receives approximately 2.1M visits per year with estimated monthly revenue of $73.0K - $160.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Finlayson Oy use?

We detected 19 Shopify apps on Finlayson Oy, including Klaviyo: Email Marketing & SMS, Stamped.io Product Reviews, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Textiles and Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Finlayson Oy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Textiles and Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Finlayson Oy Shopify store analysis • Textiles and Home DecorHome & Garden • Unlikely Dropshipper • Rating: A

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