Finn + Emma
finnandemma.comFinn + Emma receives an EcomScout Rating of B+ (47/100), ranking #12,936 out of 145,814 Shopify stores we track. This Baby Clothing Parenting store attracts 231.0K visits per year with estimated revenue of $11.0K - $24.8K/mo. It offers 1.1K products at an average price of $32.
Store descriptionFinn + Emma brings you the best 100% organic clothes and toys for baby. Trusted by more than 1,000,000 moms for a happy healthy life.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 50%, Direct 25%, Referrals 6%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $32 (range: $2 – $249). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.1K/mo in paid search ($13.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.0/5 based on 41 reviews. Good standing with customers.
Top markets: US (52%), IN (13%), GB (9%).
Best-selling product: Macrame Swing ($99.00). Other top sellers include gift wrapping, graphic bodysuit | love dad, bird house membership - monthly.
Baby Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Clothing market generates $5M/month across 488 stores
- •11% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Baby Clothing stores earn $106K+/month
- •This store outperforms 90% of Baby Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •52 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Clothing
Best Selling Products
#1Macrame Swing
$99.00
#2gift wrapping
$5.00
#3graphic bodysuit | love dad
$22.00
#4bird house membership - monthly
$10.00
#5graphic tee | big bro
$22.00
#6graphic bodysuit | lil sis
$22.00
#7graphic bodysuit | lil bro
$22.00
#8Free Unlimited Return for $1.98 Valid in US.
$1.98
#9graphic tee | biggie
$22.00
#10graphic bodysuit | love mom
$22.00
Range: $2 - $249
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$13K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| buy buy babyEasy | 208K | $0.24 | $85.1K |
| hobbies for womenEasy | 5K | $0.49 | $89 |
| history of christmasEasy | 4K | $0.63 | $6 |
| organic baby clothesEasy | 3K | $1.56 | $5.1K |
| best baby gifts | 2K | $1.47 | $191 |
Trustpilot Rating
41 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Customer Support
Reviews
CDN
AWS CloudFrontSearch
Similar Stores
View all →Frequently Asked Questions About Finn + Emma
Is Finn + Emma a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Finn + Emma is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Finn + Emma safe to buy from? Is it a scam?
Finn + Emma has a Trustpilot rating of 4.0/5 based on 41 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (47/100).
What is Finn + Emma's EcomScout rating and what does it mean?
Finn + Emma has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Finn + Emma generate?
Finn + Emma receives approximately 231.0K visits per year with estimated monthly revenue of $11.0K - $24.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Finn + Emma use?
We detected 1 Shopify apps on Finn + Emma, including Klaviyo Reviews. The store uses the "Copy of Redesign" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Finn + Emma. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.