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55/100
EcomScout

Firn receives an EcomScout Rating of A+ (55/100), ranking #10,441 out of 372,140 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 321.0K visits per year with estimated revenue of $19.9K - $38.6K/mo. It offers 66 products at an average price of $24.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$19.9K - $38.6K/mo
Est. Traffic/mo
26.7K
Products
66
Top Market
FR (94%)
Top Channel
direct (20%)
Trustpilot
4.6/5 (30)

Store Intelligence Summary

Traffic breakdown: direct 20%, referral 7%.

Product pricing: Average price of $24 (range: $12 – $55). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.6/5 based on 30 reviews. Excellent reputation — customers rate this store highly.

Top markets: FR (94%), US (6%).

Best-selling product: CRÈME RÉGÉNÉRANTE MULTI-CORRECTIVE ($49). Other top sellers include SOIN CIBLÉ REPULPANT CONTOUR DES LÈVRES, CRÈME RÉGÉNÉRANTE HYDRATANTE, SÉRUM RÉGÉNÉRANT LISSANT.

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
60.2%
Pages/Visit
2.5
Avg. Time on Site
1m 7s
Avg. Product Price
$24

Range: $12 - $55

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth75/100
Revenue Performance44/100

Traffic Sources

direct19.8%
referral7.2%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

4.6

30 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
93.5%
🇺🇸United States
6.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
See all trending Skincare products

Frequently Asked Questions About Firn

Is Firn a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Firn is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Firn safe to buy from? Is it a scam?

Firn has a Trustpilot rating of 4.6/5 based on 30 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (55/100).

What is Firn's EcomScout rating and what does it mean?

Firn has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Firn generate?

Firn receives approximately 321.0K visits per year with estimated monthly revenue of $19.9K - $38.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Firn use?

We detected 5 Shopify apps on Firn, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Firn. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Firn Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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