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Firstshop homepage screenshot
70/100
EcomScout

Firstshop receives an EcomScout Rating of S (70/100), ranking #3,037 out of 1,061,779 Shopify stores we track. This Computers & Accessories Electronics & Tech store attracts 5.0M visits per year with estimated revenue of $142.7K - $356.7K/mo. It offers 2.5K+ products at an average price of ZAR 16,785.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$142.7K - $356.7K/mo
Est. Traffic/mo
415.7K
Products
2.5K+
Top Market
ZA (83%)
Top Channel
organic (43%)
Trustpilot
2.0/5 (12)

Store Intelligence Summary

Traffic breakdown: organic 43%, paid 23%, direct 20%, social 3%.

Product pricing: Average price of ZAR 16,785 (range: ZAR 310 – ZAR 97,589) — ≈ $923 USD. Positioned in the premium segment.

Ad spend: Estimated $678/mo in paid search ($8.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.0/5 based on 12 reviews. Mixed reviews — potential service or quality concerns.

Top markets: ZA (83%), AO (1%), NA (1%).

Best-selling product: HP LaserJet Managed E60165dn A4 Mono Laser Printer 3GY10A (ZAR 17,999). Other top sellers include Zebra ZD621D 203 dpi Direct Thermal Label Printer ZD6A042-D4EF00EZ, Astrum Ease Go ENC Wireless Headphone AHDEGOB, ASRock B860M Rock Gaming Wi-Fi Intel LGA1851 Micro-ATX Motherboard.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Computers & Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.2M/mo
Total Stores
224
Avg Revenue
$14K/mo
Top 10% Threshold
$117K/mo

Competition Breakdown

13%
27%
38%
8%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Computers & Accessories market generates $3M/month across 224 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Computers & Accessories stores earn $117K+/month
  • This store outperforms 88% of Computers & Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
40.2%
Pages/Visit
2.4
Avg. Time on Site
1m 19s
Avg. Product Price
ZAR 16,785

≈ $923 USD

Range: ZAR 310 - ZAR 97,589

Rating Breakdown

Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency43/100
Trustpilot40/100

Traffic Sources

organic42.9%
paid23.0%
direct20.1%
social3.2%
referral2.2%

Marketing & Ad Spend

Monthly Ad Spend

$678

Google Ads estimate

Yearly Ad Budget

$8K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
microsoft surface dockEasy4K--
surface pro docking stationEasy3K$0.79$162
surface mouseEasy3K$0.70$395
surface laptopsEasy2K--
dell 45w ac adapterEasy1K--

Trustpilot Rating

2.0

12 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇿🇦South Africa
83.0%
🌍AO
0.9%
🌍NA
0.8%
🌍ZM
0.8%
🇳🇬Nigeria
0.7%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

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6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

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Frequently Asked Questions About Firstshop

Is Firstshop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Firstshop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Firstshop safe to buy from? Is it a scam?

Firstshop has a Trustpilot rating of 2.0/5 based on 12 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (70/100).

What is Firstshop's EcomScout rating and what does it mean?

Firstshop has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Firstshop generate?

Firstshop receives approximately 5.0M visits per year with estimated monthly revenue of $142.7K - $356.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Firstshop use?

We detected 2 Shopify apps on Firstshop, including Klaviyo: Email Marketing & SMS, Stamped.io Product Reviews.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Computers & Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Firstshop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Computers & Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Firstshop Shopify store analysis • Computers & AccessoriesElectronics & Tech • Unlikely Dropshipper • Rating: S

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