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FitFlop homepage screenshot
50/100
EcomScout

FitFlop receives an EcomScout Rating of A (50/100), ranking #19,203 out of 481,846 Shopify stores we track. This Footwear Fashion & Apparel store attracts 94.5K visits per year with estimated revenue of $6.1K - $13.3K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.1K - $13.3K/mo
Est. Traffic/mo
7.9K
Products
N/A
Top Market
MY (100%)
Top Channel
direct (42%)
Trustpilot
4.4/5 (67,687)

Store Intelligence Summary

Traffic breakdown: direct 42%.

0

Customer trust: Trustpilot score 4.4/5 based on 67,687 reviews. Good standing with customers.

Top markets: MY (100%).

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
27.9%
Pages/Visit
9.5
Avg. Time on Site
8m 37s

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth60/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

direct42.4%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.4

67,687 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇾Malaysia
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Mens Run Falcon 5

Mens Run Falcon 5

90
$44.97+192%
Women's 608 V5 Casual Comfort Cross Trainer

Women's 608 V5 Casual Comfort Cross Trainer

89
$49.17+64%
Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

89
$50.40+159%
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

85
$46.96+222%
See all trending Footwear products

Frequently Asked Questions About FitFlop

Is FitFlop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FitFlop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FitFlop safe to buy from? Is it a scam?

FitFlop has a Trustpilot rating of 4.4/5 based on 67,687 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (50/100).

What is FitFlop's EcomScout rating and what does it mean?

FitFlop has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FitFlop generate?

FitFlop receives approximately 94.5K visits per year with estimated monthly revenue of $6.1K - $13.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FitFlop use?

We detected 6 Shopify apps on FitFlop, including Judge.me Product Reviews, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FitFlop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FitFlop Shopify store analysis • FootwearFashion & Apparel • Unlikely Dropshipper • Rating: A

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