FitFlop
fitflop.com.sgFitFlop receives an EcomScout Rating of B+ (49/100), ranking #57,758 out of 1,193,064 Shopify stores we track. This Footwear Fashion & Apparel store attracts 34.2K visits per year with estimated revenue of $5.2K - $11.3K/mo. It offers 387 products at an average price of SGD 144.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of SGD 144 (range: SGD 40 – SGD 190) — ≈ $107 USD. Positioned in the premium segment.
0Customer trust: Trustpilot score 4.2/5 based on 70,356 reviews. Good standing with customers.
Top markets: SG (100%).
Best-selling product: LULU Folded-Knot Leather Toe-Post Sandals (SGD 114.90). Other top sellers include LULU Chunky-Snaffle Leather Toe-Post Sandals, LULU Marbled-Stone Toe-Post Sandals, FitFlop x Song Hye Kyo<br>LULU Marbled-Stone Toe-Post Sandals.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1LULU Folded-Knot Leather Toe-Post Sandals
SGD 114.90≈ $85
#2LULU Chunky-Snaffle Leather Toe-Post Sandals
SGD 129.90≈ $96
#3LULU Marbled-Stone Toe-Post Sandals
SGD 189.90≈ $141
#4FitFlop x Song Hye Kyo<br>LULU Marbled-Stone Toe-Post Sandals
SGD 189.90≈ $141
#5LULU Marbled-Stone Toe-Post Sandals
SGD 189.90≈ $141
#6LULU Flower Toe-Post Sandals
SGD 189.90≈ $141
#7FITFLOP X KEITH HARING Tote Bag
SGD 39.90≈ $30
#8FitFlop x Song Hye Kyo <br>LULU Folded-Knot Leather Toe-Post Sandals
SGD 124.90≈ $92
#9F-MODE Flow Crystal-Strap Quilted Mary Janes
SGD 139.90≈ $104
#10DELICATO Bow Soft Leather Ballet Flats
SGD 189.90≈ $141
≈ $107 USD
Range: SGD 40 - SGD 190
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fitflop singapore | 12 | - | - |
Trustpilot Rating
70,356 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Judge.me Product Reviews
Pre-Order0Similar Stores
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Frequently Asked Questions About FitFlop
Is FitFlop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FitFlop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FitFlop safe to buy from? Is it a scam?
FitFlop has a Trustpilot rating of 4.2/5 based on 70,356 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).
What is FitFlop's EcomScout rating and what does it mean?
FitFlop has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does FitFlop generate?
FitFlop receives approximately 34.2K visits per year with estimated monthly revenue of $5.2K - $11.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FitFlop use?
We detected 7 Shopify apps on FitFlop, including Shop, Judge.me Product Reviews, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FitFlop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.