FitFlop
fitflop.inFitFlop receives an EcomScout Rating of S (74/100), ranking #458 out of 355,823 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 625.0K visits per year with estimated revenue of $3.9K - $9.8K/mo. It offers 705 products at an average price of $1624.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 5%, referral 4%.
Product pricing: Average price of $1624 (range: $499 – $8499). Positioned in the premium segment.
Ad spend: Estimated $469/mo in paid search ($5.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.4/5 based on 67,693 reviews. Good standing with customers.
Top markets: IN (80%), US (11%), VN (10%).
Best-selling product: Men Midnight Navy Pool Sliders ($499). Other top sellers include Men Black/Neon Orange Adjustable Water-Resistant Perf Slides, Men Midnight Navy/Tahiti Blue Adjustable Water-Resistant Perf Slides, Men All Black Leather Flip Flops.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1Men Midnight Navy Pool Sliders
$499
#2Men Black/Neon Orange Adjustable Water-Resistant Perf Slides
$499
#3Men Midnight Navy/Tahiti Blue Adjustable Water-Resistant Perf Slides
$499
#4Men All Black Leather Flip Flops
$8499
#5Men All Black Pool Sliders
$499
#6Women Midnight Navy Sparkle Flip Flops
$999
#7Women All Black Slides
$499
#8Women Black Glitter Glitter Toe-Post Sandals
$999
#9Women Skywash Blue Sparkle Flip-Flops
$999
#10Men Dark Tan Leather Flip Flops
$8499
Range: $499 - $8499
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$469
Google Ads estimate
Yearly Ad Budget
$6K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fitflop sandalsEasy | 2K | - | - |
| fit flops for womenEasy | 540 | - | - |
| womens uk to us shoe size | 90 | $0.14 | - |
| fitflop slippers womens | 44 | - | - |
| fitflop indiaEasy | 44 | - | - |
Trustpilot Rating
67,693 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Mailchimp
Omnisend
EcomsendSimilar Stores
View all →Trending Consumer Electronics Products
Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.
Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black
Frequently Asked Questions About FitFlop
Is FitFlop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FitFlop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FitFlop safe to buy from? Is it a scam?
FitFlop has a Trustpilot rating of 4.4/5 based on 67,693 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).
What is FitFlop's EcomScout rating and what does it mean?
FitFlop has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FitFlop generate?
FitFlop receives approximately 625.0K visits per year with estimated monthly revenue of $3.9K - $9.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FitFlop use?
We detected 10 Shopify apps on FitFlop, including Mailchimp, Klaviyo: Email Marketing & SMS, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FitFlop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.