FitFlop
fitflop.jpFitFlop receives an EcomScout Rating of S (63/100), ranking #12,422 out of 1,190,700 Shopify stores we track. This Footwear Fashion & Apparel store attracts 102.7K visits per year with estimated revenue of $291 - $630/mo. It offers 89 products at an average price of ¥15,169.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 68%, referral 19%, social 4%.
Product pricing: Average price of ¥15,169 (range: ¥7,150 – ¥29,700) — ≈ $102 USD. Positioned in the premium segment.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 71,044 reviews. Good standing with customers.
Top markets: JP (100%).
Best-selling product: SKINNY II レザー ゼットストラップ スライド (¥14,630). Other top sellers include 【新色】LULU マルチトーナル グリッター トゥポスト サンダル, 【新色】LULU マルチトーナル グリッター スライド, SOLAY ミックスクリスタル トゥポスト サンダル.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1SKINNY II レザー ゼットストラップ スライド
¥14,630≈ $98
#2【新色】LULU マルチトーナル グリッター トゥポスト サンダル
¥11,165≈ $75
#3【新色】LULU マルチトーナル グリッター スライド
¥11,550≈ $77
#4SOLAY ミックスクリスタル トゥポスト サンダル
¥10,780≈ $72
#5LULU クリスタルバックル レザー スライド
¥17,710≈ $119
#6LULU クリスタルバックル レザー トゥポスト サンダル
¥16,170≈ $108
#7LULU マルチトーナル グリッター バックストラップ サンダル
¥12,320≈ $83
#8LULU シマー グリッツ トゥポスト サンダル
¥12,320≈ $83
#9F-MODE フロー パール＆クリスタル ニット スリッポン スニーカー
¥20,790≈ $139
#10RETRO-Q FF メタリックファブリック/スエード スニーカー
¥13,860≈ $93
≈ $102 USD
Range: ¥7,150 - ¥29,700
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
71,044 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About FitFlop
Is FitFlop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FitFlop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FitFlop safe to buy from? Is it a scam?
FitFlop has a Trustpilot rating of 4.2/5 based on 71,044 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).
What is FitFlop's EcomScout rating and what does it mean?
FitFlop has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FitFlop generate?
FitFlop receives approximately 102.7K visits per year with estimated monthly revenue of $291 - $630/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FitFlop use?
We detected 8 Shopify apps on FitFlop, including Klaviyo: Email Marketing & SMS, Shop, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FitFlop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.