Fitstuff
fitstuff.co.ukFitstuff receives an EcomScout Rating of A (50/100), ranking #51,783 out of 1,192,792 Shopify stores we track. This Apparel Fashion & Apparel store attracts 204.6K visits per year with estimated revenue of $13.5K - $29.2K/mo. It offers 921 products at an average price of £9.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 30%, paid 22%, organic 21%.
Product pricing: Average price of £9 (range: £2 – £18) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 8 reviews. Good standing with customers.
Top markets: GB (100%).
Best-selling product: FitStuff Gift Voucher (£10). Other top sellers include Clif Bloks Energy Chews, Unisex Balega Enduro Quarter Socks, Unisex Feetures Elite Light Cushion Quarter Socks.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1FitStuff Gift Voucher
£10≈ $13
#2Clif Bloks Energy Chews
£3.80≈ $4.83
#3Unisex Balega Enduro Quarter Socks
£15≈ $19
#4Unisex Feetures Elite Light Cushion Quarter Socks
£15.50≈ $20
#5Unisex Feetures Elite Light Cushion No Show Tab Socks
£15≈ $19
#6SaltStick Electrolyte FastChews
£3.85≈ $4.89
#7Unisex Feetures Elite Light Cushion Mini Crew Socks
£16≈ $20
#8Maurten Gel 100
£2.95≈ $3.75
#9SIS GO isotonic Energy Gel
£1.70≈ $2.16
#10Unisex Feetures Elite Light Cushion No Show Tab Socks
£15≈ $19
≈ $12 USD
Range: £2 - £18
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1
Google Ads estimate
Yearly Ad Budget
$12
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|
Trustpilot Rating
8 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult
Frequently Asked Questions About Fitstuff
Is Fitstuff a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Fitstuff is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Fitstuff safe to buy from? Is it a scam?
Fitstuff has a Trustpilot rating of 4.3/5 based on 8 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (50/100).
What is Fitstuff's EcomScout rating and what does it mean?
Fitstuff has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Fitstuff generate?
Fitstuff receives approximately 204.6K visits per year with estimated monthly revenue of $13.5K - $29.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Fitstuff use?
We detected 2 Shopify apps on Fitstuff, including Shop, Block.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Fitstuff. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.