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Fitz and Floyd

fitzandfloyd.com
50/100
EcomScout

Fitz and Floyd receives an EcomScout Rating of A (50/100), ranking #19,200 out of 481,815 Shopify stores we track. This Home Decor Home & Garden store attracts 298.0K visits per year with estimated revenue of $22.3K - $49.2K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$22.3K - $49.2K/mo
Est. Traffic/mo
24.8K
Products
N/A
Top Market
US (89%)
Top Channel
referral (7%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: referral 7%, direct 4%.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (89%), CA (7%), GB (3%).

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11.4M/mo
Total Stores
4,384
Avg Revenue
$3K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

30%
43%
19%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $11M/month across 4,384 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $35K+/month
  • This store outperforms 93% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 201 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.0%
Pages/Visit
2.4
Avg. Time on Site
1m 3s

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance48/100
Trustpilot45/100

Traffic Sources

referral7.1%
direct3.8%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
89.3%
🇨🇦Canada
6.5%
🇬🇧United Kingdom
2.9%
🇩🇪Germany
1.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About Fitz and Floyd

Is Fitz and Floyd a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fitz and Floyd is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fitz and Floyd safe to buy from? Is it a scam?

Fitz and Floyd has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (50/100).

What is Fitz and Floyd's EcomScout rating and what does it mean?

Fitz and Floyd has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fitz and Floyd generate?

Fitz and Floyd receives approximately 298.0K visits per year with estimated monthly revenue of $22.3K - $49.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fitz and Floyd use?

We detected 8 Shopify apps on Fitz and Floyd, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fitz and Floyd. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fitz and Floyd Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: A

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