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59/100
EcomScout

FLEX receives an EcomScout Rating of S (59/100), ranking #5,592 out of 200,998 Shopify stores we track. This Sustainable Menstrual Products Health & Wellness store attracts 1.5M visits per year with estimated revenue of $103.5K - $207.0K/mo. It offers 39 products at an average price of $35.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$103.5K - $207.0K/mo
Est. Traffic/mo
121.5K
Products
39
Top Market
US (65%)
Top Channel
organic (65%)
Trustpilot
2.3/5 (9)

Store Intelligence Summary

Traffic breakdown: organic 65%, direct 15%, social 5%, referral 5%.

Product pricing: Average price of $35 (range: $8 – $110). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $12.0K/mo in paid search ($143.8K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 2.3/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (65%), CA (4%), DE (4%).

Best-selling product: Flex Disc ($16.49). Other top sellers include Flex Reusable Disc, Reusable Disc Starter Bundle, Flex Cup.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sustainable Menstrual Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$207K/mo
Total Stores
1
Avg Revenue
$207K/mo
Top 10% Threshold
$207K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Sustainable Menstrual Products market generates $0M/month across 1 stores
  • 100% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 0% of Sustainable Menstrual Products competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Sustainable Menstrual Products

Analyzing...
Bounce Rate
51.0%
Pages/Visit
2.0
Avg. Time on Site
1m 31s
Avg. Product Price
$35

Range: $8 - $110

Rating Breakdown

Business Quality80/100
Marketing Efficiency65/100
Revenue Performance61/100
Traffic Growth60/100
Trustpilot35/100

Traffic Sources

organic64.5%
direct15.4%
social4.8%
referral4.6%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$12K

Google Ads estimate

Yearly Ad Budget

$144K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
flexEasy80K$1.75$118
always44K$0.17$368
menstrual cupEasy31K$0.39$596
diva cupEasy15K$0.42$906
hsa vs fsa14K--

Trustpilot Rating

2.3

9 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
64.9%
🇨🇦Canada
4.3%
🇩🇪Germany
3.9%
🇻🇳Vietnam
3.5%
🇬🇧United Kingdom
3.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About FLEX

Is FLEX a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FLEX is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FLEX safe to buy from? Is it a scam?

FLEX has a Trustpilot rating of 2.3/5 based on 9 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (59/100).

What is FLEX's EcomScout rating and what does it mean?

FLEX has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FLEX generate?

FLEX receives approximately 1.5M visits per year with estimated monthly revenue of $103.5K - $207.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FLEX use?

We detected 7 Shopify apps on FLEX, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sustainable Menstrual Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FLEX. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sustainable Menstrual Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FLEX Shopify store analysis • Sustainable Menstrual ProductsHealth & Wellness • Unlikely Dropshipper • Rating: S

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