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37/100
EcomScout

FLO receives an EcomScout Rating of B (37/100), ranking #54,300 out of 481,798 Shopify stores we track. This Floristry Other store attracts 15.2K visits per year with estimated revenue of $531 - $1.2K/mo. It offers 145 products at an average price of $24.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$531 - $1.2K/mo
Est. Traffic/mo
1.3K
Products
145
Top Market
BG (100%)
Top Channel
N/A
Trustpilot
2.1/5 (12)

Store Intelligence Summary

Product pricing: Average price of $24 (range: $1 – $71). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 2.1/5 based on 12 reviews. Mixed reviews — potential service or quality concerns.

Top markets: BG (100%).

Best-selling product: Малка Картичка - Честит Рожден Ден! ($0.54). Other top sellers include Голяма Картичка - С много обич!, НЕЖНА ПРЕГРЪДКА, Алстромерия-микс.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Floristry Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$469K/mo
Total Stores
150
Avg Revenue
$3K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

17%
64%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Floristry market generates $0M/month across 150 stores
  • 81% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Floristry stores earn $16K+/month
  • This store outperforms 81% of Floristry competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
31.0%
Pages/Visit
2.4
Avg. Time on Site
49s
Avg. Product Price
$24

Range: $1 - $71

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Trustpilot40/100
Revenue Performance24/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

2.1

12 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇧🇬Bulgaria
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Frequently Asked Questions About FLO

Is FLO a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FLO is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FLO safe to buy from? Is it a scam?

FLO has a Trustpilot rating of 2.1/5 based on 12 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (37/100).

What is FLO's EcomScout rating and what does it mean?

FLO has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does FLO generate?

FLO receives approximately 15.2K visits per year with estimated monthly revenue of $531 - $1.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FLO use?

We detected 2 Shopify apps on FLO, including Judge.me Product Reviews, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Floristry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FLO. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Floristry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FLO Shopify store analysis • FloristryOther • Unlikely Dropshipper • Rating: B

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