Floral Street
floralstreet.comFloral Street receives an EcomScout Rating of S (63/100), ranking #4,932 out of 436,935 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 1.1M visits per year with estimated revenue of $167.8K - $326.3K/mo. It offers 106 products at an average price of $60.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 22%, referral 7%.
Product pricing: Average price of $60 (range: $16 – $80). Mid-range pricing strategy.
Ad spend: Estimated $136/mo in paid search ($1.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.2/5 based on 29 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (55%), US (23%), AU (4%).
Best-selling product: Enchanted Masquerade Eau de Parfum for Bridgerton ($78). Other top sellers include Arizona Bloom Eau de Parfum, Electric Rhubarb Eau de Parfum, Wonderland Peony Eau de Parfum.
Fragrances Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Fragrances market generates $7M/month across 820 stores
- •14% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Fragrances stores earn $144K+/month
- •This store outperforms 94% of Fragrances competitors
- •Low average order value ($0) — consider bundling or upsells
- •116 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Fragrances
Best Selling Products
#1Enchanted Masquerade Eau de Parfum for Bridgerton
$78
#2Arizona Bloom Eau de Parfum
$78
#3Electric Rhubarb Eau de Parfum
$78
#4Wonderland Peony Eau de Parfum
$78
#5Wild Vanilla Orchid Eau de Parfum
$78
#6Sunflower Pop Eau de Parfum
$78
#7Sweet Almond Blossom Eau de Parfum
$78
#8Black Lotus Eau de Parfum
$78
#9Enchanted Masquerade Perfume Mist
$24
#10Sunflower Pop Perfume Mist
$24
Range: $16 - $80
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$136
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| floral streetEasy | 540 | - | - |
| floral perfumeEasy | 320 | $0.89 | $45 |
| floral street wonderland peonyEasy | 135 | - | - |
| floral street perfumeEasy | 135 | - | - |
| perfume floral | 110 | - | - |
Trustpilot Rating
29 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
Similar Stores
View all →Trending Fragrances Products
Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.
eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special
Frequently Asked Questions About Floral Street
Is Floral Street a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Floral Street is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Floral Street safe to buy from? Is it a scam?
Floral Street has a Trustpilot rating of 2.2/5 based on 29 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).
What is Floral Street's EcomScout rating and what does it mean?
Floral Street has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Floral Street generate?
Floral Street receives approximately 1.1M visits per year with estimated monthly revenue of $167.8K - $326.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Floral Street use?
We detected 7 Shopify apps on Floral Street, including Shop, Klaviyo: Email Marketing & SMS, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Fragrances store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Floral Street. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.