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florence by mills

florencebymills.com
63/100
EcomScout

florence by mills receives an EcomScout Rating of S (63/100), ranking #5,118 out of 481,767 Shopify stores we track. This Natural Beauty Essentials Beauty & Personal Care store attracts 1.2M visits per year with estimated revenue of $103.4K - $201.1K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$103.4K - $201.1K/mo
Est. Traffic/mo
100.6K
Products
N/A
Top Market
US (33%)
Top Channel
direct (29%)
Trustpilot
2.1/5 (75)

Store Intelligence Summary

Traffic breakdown: direct 29%, referral 3%.

0

Customer trust: Trustpilot score 2.1/5 based on 75 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (33%), NG (5%), GB (4%).

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Natural Beauty Essentials Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$0K/mo
Total Stores
0
Avg Revenue
$0/mo
Top 10% Threshold
$0/mo

Competition Breakdown

Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Natural Beauty Essentials market generates $0M/month across 0 stores
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.7%
Pages/Visit
1.7
Avg. Time on Site
16s

Rating Breakdown

Business Quality100/100
Traffic Growth85/100
Revenue Performance61/100
Trustpilot45/100
Marketing Efficiency19/100

Traffic Sources

direct28.9%
referral2.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
millie bobby brown skin care line150--
shopspacemask135--
ceemly90--
florence panel90--
starting a lip gloss line55--

Trustpilot Rating

2.1

75 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
33.0%
🇳🇬Nigeria
4.7%
🇬🇧United Kingdom
4.4%
🇮🇳India
4.2%
🇦🇺Australia
4.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Tech Stack & Apps

Frequently Asked Questions About florence by mills

Is florence by mills a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, florence by mills is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is florence by mills safe to buy from? Is it a scam?

florence by mills has a Trustpilot rating of 2.1/5 based on 75 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (63/100).

What is florence by mills's EcomScout rating and what does it mean?

florence by mills has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does florence by mills generate?

florence by mills receives approximately 1.2M visits per year with estimated monthly revenue of $103.4K - $201.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does florence by mills use?

App detection data for florence by mills is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Natural Beauty Essentials store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against florence by mills. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Natural Beauty Essentials store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

florence by mills Shopify store analysis • Natural Beauty EssentialsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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