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Flower Station

flowerstation.co.uk
69/100
EcomScout

Flower Station receives an EcomScout Rating of S (69/100), ranking #3,000 out of 911,641 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 423.1K visits per year with estimated revenue of $57.6K - $115.2K/mo. It offers 765 products at an average price of £54.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$57.6K - $115.2K/mo
Est. Traffic/mo
35.3K
Products
765
Top Market
GB (51%)
Top Channel
organic (44%)
Trustpilot
4.1/5 (3,496)

Store Intelligence Summary

Traffic breakdown: organic 44%, paid 22%, direct 18%, referral 4%.

Product pricing: Average price of £54 (range: £13 – £80) — ≈ $69 USD. Mid-range pricing strategy.

Ad spend: Estimated $3.4K/mo in paid search ($40.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 3,496 reviews. Good standing with customers.

Top markets: GB (51%), US (29%), IT (3%).

Best-selling product: Pure Bliss (£69.95). Other top sellers include A Parisian Romance, Cherished Rose Mix, The Divine.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$27.4M/mo
Total Stores
9,423
Avg Revenue
$3K/mo
Top 10% Threshold
$49K/mo

Competition Breakdown

32%
39%
19%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $27M/month across 9,423 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 71% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Specialty Foods stores earn $49K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 502 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.6%
Pages/Visit
2.4
Avg. Time on Site
42s
Avg. Product Price
£54

≈ $69 USD

Range: £13 - £80

Rating Breakdown

Trustpilot90/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance56/100
Marketing Efficiency53/100

Traffic Sources

organic43.7%
paid21.6%
direct17.9%
referral4.2%
social2.8%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$41K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
florists near me146K$2.46$5.8K
same day delivery flowers3K$5.86$6.3K
interfloraEasy3K$0.93$1.3K
ovandoEasy1K$0.43$6
flowerbxEasy1K--

Trustpilot Rating

4.1

3,496 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
50.8%
🇺🇸United States
28.7%
🇮🇹Italy
3.4%
🇦🇺Australia
3.1%
🇮🇳India
3.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Flower Station

Is Flower Station a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Flower Station is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Flower Station safe to buy from? Is it a scam?

Flower Station has a Trustpilot rating of 4.1/5 based on 3,496 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is Flower Station's EcomScout rating and what does it mean?

Flower Station has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Flower Station generate?

Flower Station receives approximately 423.1K visits per year with estimated monthly revenue of $57.6K - $115.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Flower Station use?

We detected 11 Shopify apps on Flower Station, including Shop, Klaviyo: Email Marketing & SMS, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Flower Station. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Flower Station Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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