Flowool
flowoolshop.comFlowool receives an EcomScout Rating of B+ (41/100), ranking #18,960 out of 145,759 Shopify stores we track. This Apparel Retail store attracts 26.1K visits per year with estimated revenue of $3.3K - $7.7K/mo. It offers 9 products at an average price of $88.
Store descriptionDiscover Flowool's premium merino wool athletic wear. Ultra-soft, naturally odor-resistant, and temperature-regulating activewear perfect for yoga, running, and everyday motion. Crafted from ultra-fine merino wool fibers.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $88 (range: $20 – $159). Mid-range pricing strategy.
Ad spend: Estimated $307/mo in paid search ($3.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 13 reviews. Good standing with customers.
Top markets: US (88%), TW (12%).
Best-selling product: Triangle Bra ($66.00). Other top sellers include Bikini Brief, Merino Sports Bra, Merino Wool Longsleeve Tee.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $49M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $11K+/month
- •This store outperforms 86% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $20 - $159
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$307
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| merino wool underwearEasy | 1K | $1.44 | $1.1K |
| merino hoodieEasy | 400 | - | - |
| wool braEasy | 220 | - | - |
| merino wool braEasy | 180 | - | - |
| merino wool sports braEasy | 135 | - | - |
Trustpilot Rating
13 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Klaviyo Reviews
Judge.me Ali Reviews ImporterE-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsReviews
Email Marketing
Pre-Order
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Frequently Asked Questions About Flowool
Is Flowool a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Flowool is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Flowool safe to buy from? Is it a scam?
Flowool has a Trustpilot rating of 4.2/5 based on 13 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (41/100).
What is Flowool's EcomScout rating and what does it mean?
Flowool has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Flowool generate?
Flowool receives approximately 26.1K visits per year with estimated monthly revenue of $3.3K - $7.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Flowool use?
We detected 2 Shopify apps on Flowool, including Klaviyo Reviews, Judge.me Ali Reviews Importer. The store uses the "Zest" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Flowool. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.